While BLACKPINK Jennie continues to dominate the music industry as a global girl group member, a Korean media outlet also emphasized the female idol's impact on the advertising world with her influence and image.
Currently, Jennie is one of the hottest models and ambassadors for numerous cosmetic products, clothing lines, confectionery, alcohol brands, among others, who can sell out whichever item she represents in no time. Indeed, every product being endorsed by the idol, sometimes even lowkey, always ends up a megahit, boosting the purchasing power of the buyers.
Related Article: BLACKPINK Jennie to Replace Suzy as The Face of Chum Churum Soju
This being said, the main rapper of BLACKPINK proves how she transitioned from being an eminent star to an in-demand brand representative, truly taking over the advertising world.
On Feb. 4, Sports Trend highlighted how Jennie reigns as a CF model and brand representative, especially in the local market.
How BLACKPINK Jennie Dominates the Advertising World as a Model and Ambassador
In 2018, Jennie was selected as a model for Chanel Korea Beauty and eventually became the global ambassador for the luxury French fashion house, alongside labelmate and senior, BIGBANG G-Dragon.
The following year, Jennie was selected as the model of Amore Pacific luxury brand Hera along with Korean superstar, Jun Ji Hyun. Upon releasing her first lip series, the female idol influenced a five-time increase in the brand's sales, and the lip products were eventually labeled as "Jennie's lipsticks."
In 2020, Lotte Confectionery's "Air Baked," which Jennie is working as her first launch model, became a smashing hit product with accumulated sales of 10 billion KRW in about eight months after its launch and is also pioneering in global sales.
In addition to this, Jennie was also selected Lotte Chilsung Beverage "Chum Churum" Soju as a model. Following Suzy stepping down as the beverage's endorser, Jennie successfully took over the spot. When her first photos with the soju brand were released on the web, Jennie's name instantly rose to No. 1 on SNS real-time searches.
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Reason Why Numerous Brands Adore and Prefer BLACKPINK Jennie as Their Representative
Sports Trends also pointed out the reasons why Jennie is always selected as an endorser and model.
According to an advertising industry worker,
"As Jennie is a member of the global girl group BLACKPINK and has an "it girl" image, global fans will be interested in what she does and wears. This can have a good impact on global exports or sales of advertising products."
Above all, Jennie, who has an elegant and luxurious public image, has the weight to influence others, especially K-pop fans.
It is noted that Jennie also bears the nickname "Human Chanel," and she has a significant selling power that even the type of hairpins she uses instantly runs out of stock, capturing the attention of both local and international market.
Also Read:BLACKPINK Jennie to be Co-Owner of Fashion Brand Nieeh? Here's What We Know
Lastly, Jennie who has emerged as a global trend, is also making surprising figures on her YouTube channel. Her personal YouTube channel "Jennierubyjane Official," which opened on Jan. 13, achieves over 5 million subscribers on Feb. 3 and is expected to balloon anytime soon.
It was recorded three weeks after its opening, with only one video. In just two days since its launch, she has secured 1 million subscribers and met the conditions for receiving a Gold Button play trophy.
Read More:These are the K-pop Idols with the Most Subscribed Personal YouTube Channels
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Written by Eunice Dawson
