Big Hit Entertainment drew flak on Thursday, Feb. 25, after the agency made a glaring mistake on its financial report. It was learned that the agency of BTS used a map that marked Nam Tibet as a part of the Indian territory when, in fact, it is actually in China.
BTS' Agency Condemned for Making a Huge Mistake Recently
Chinese netizens were displeased after Big Hit Entertainment utilized a map that indicated South Tibet as part of India. China is said to be claiming territorial sovereignty of the southern part of Tibet, which covers the middle reaches of the Yarlung Tsangpo River Valley between Mainling Country to the east and the Himalayas to the west.
One source pointed out that the world map blurred in the background of the Big Hit Entertainment's 2020 financial report is incorrect. He, then, asked the talent agency of BTS to change it right away.
Others claimed that South Korean online platform Naver should be called out for featuring the map on its portal. Some avid followers of BTS shared that the incident made them recall the remarks of Jin, Jimin, Jungkook, J-Hope, RM, V and Suga about the Korean War in October 2020.
Earlier this week, Big Hit Entertainment revealed that it has recorded a whooping 44% increase in its operating profit, 19% increase in its net profit, and 36% overall increase in its revenue last year despite the present global health crisis. The agency of BTS even noted that it generated more than $715 billion revenue, more than $127 billion operating profit and more than $77 billion net profit.
Big Hit Entertainment, in a statement, stated that it amassed its highest income amid the COVID-19 pandemic. It went on to say that the solid business structure of the company, coupled with the constant growth of its artists and continuous expansion of its business, is the primary contributor to the agency's successes in the last few months.
The Big Hit Entertainment management has yet to comment on the disparagements it received due to a faux pas found on its most recent revenue report. So, devoted followers of BTS should stay tuned for the latest updates.
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BTS' Agency Invests in AI Technology Development Company Called 'Supertone'
Speaking of expansion, Big Hit Entertainment, reportedly, invested $3.5 million in Supertone recently. Reports have it that the AI technology development is planning to use the investments of BTS' agency in the production of innovations that would aide in the promotion and creation of digital contents related to K-Pop.
Supertone CEO Lee Kyo Gu confirmed the news on Thursday. For starters, the company received good feedback after they succeed in toughing the hearts of many K-Pop fans with its innovative technology in SBS' "AI vs. Human" and CJ ENM's "AI Music Project-One Again." The said programs, reportedly, set as a good benchmark of future projects involving the AI technology.
Big Hit Headquarters CEO Park Ji Won shared that the collaboration of BTS' agency and Supertone just means that K-pop fans should expect more quality content in the future. He added that the two companies would work hard to create digital content that could bring a feeling of hope and comfort to Hallyu enthusiasts.
ALSO READ: BTS' Agency Records 36% Increase in Revenue amid Pandemic + Group Continues Domination on Billboard Charts
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Written by Nica Vaughn
