On Saturday, Mar. 20, The Korean Brand Research Institute released their March 2021 brand reputation rankings for individual male idols. From BTS Jimin, ASTRO Cha Eun Woo, SHINee Minho, and more, who do you think landed at No. 1?
What are the Brand Reputation Rankings?
The brand reputation rankings is an index created through the analysis of big data. It is used to find the online habits of consumers and see what influences brand consumption. By analyzing individual male idol's brand reputation index, it is possible to measure the positive and negative influence of a male idol on a brand, the media's interest in them, consumer's interest, and communication volume.
In order to analyze this month's individual male idol brand reputation rankings, the Korean Brand Research Institute analyzed 11,032,619 pieces of data concerning 653 individual male idols from Feb. 20 to Mar. 20.
The brand reputation index is determined from the participation index, media index, communication index, and community index. Compared to last month's 117,152,545 pieces of big data available, this month decreased by 5.83%.
BTS Jimin is the Most Popular Male Idol for March 2021
Sitting in the first place (again!) is BTS member Jimin with a brand reputation index of 6,488,864.
Jimin has a participation index of 671,545, a media index of 1,255,744, a community index of 2,261,571, and a communication index fo 2,300,003. Compared to his brand reputation index of 7.51 million in Feb. 2021, his index fell by 7.98%.
ASTRO Cha Eun Woo is the 2nd Most Popular Male Idol for March 2021
Trailing after BTS's Jimin is ASTRO member Cha Eun Woo with a brand reputation index of 5,978,646.
Cha Eun Woo has a participation index of 858,726, a media index of 1,374,392, a community index of 1,918,018, and a communication index of 1,827,509. Compared to his brand reputation index of 6.85 million in Feb. 2021, his index fell by 11.89.
SHINee Minho is the 3rd Most Popular Male Idol for March 2021
Coming in at third place is SHINee member Minho with a brand reputation index of 4,963,529.
Minho has a participation index of 772,481, a media index of 1,415,990, a community index of 1,518,002, and a communication index of 1,257,056. Compared to his brand reputation index of 1.54 million on Feb. 2021, his index rose by 221.41%.
BTS Jungkook is the 4th Most Popular Male Idol for March 2021
Fourth place went to BTS member Jungkook with a brand reputation index of 4,963,529.
Jungkook has a participation index of 358,173, a media index of 1,531,497, a community index of 1,223,178, and a communication index of 1,257,056.
Compared to his brand reputation index of 4.99 million on Feb. 2021, his index fell by 5.40%.
BTS's V is the 5th Most Popular Male Idol for March 2021
BTS member V snags fifth place with a brand reputation index of 3,978,560.
V has a participation index of 464,429, a media index of 1,083,844, a community index of 1,288,478, and a communication index 1,141,809. Compared to his brand reputation index of 5.32 million in Feb. 2021, his index fell by 25.39%.
These are the Top 50 Most Popular Male Idols for March 2021
1. BTS's Jimin
2. ASTRO's Cha Eun Woo
3. SHINee's Minho
4. BTS's Jungkook
5. BTS's V
6. BTS's Suga
7. BIGBANG's G-Dragon
8. EXO's Chanyeol
9. BTS's Jin
10. BTS's RM
11. BTS's J-Hope
12. SHINee's Taemin
13. SEVENTEEN's Mingyu
14. SHINee's Onew
15. Super Junior's Heechul
16. EXO's Kai
17. EXO's Baekhyun
18. Super Junior's Kyuhyun
19. DRIPPIN's Cha Junho
20. NCT's Jaehyun
21. DRIPPIN's Hwang Yunseong
22. NCT's Doyoung
23. Super Junior's Eunhyuk
24. Ciipher's Hyunbin
25. DRIPPIN's Joo Changuk
26. MONSTA X's Kihyun
27. NCT's Jungwoo
28. ONF's Hyojin
29. Super Junior's Leeteuk
30. Ciipher Tan
31. THE BOYZ's Hyunjae
32. THE BOYZ's Juyeon
33. AB6IX's Park Woojin
34. NCT's Haechan
35. Ciipher's Keita
36. MONTA X's I.M
37. ONF's MK
38. ONF's E-Tion
39. AB6IX's Lee Daehwi
40. ONF's J-US
41. AB6IX's Kim Donghyun
42. TXT's Soobin
43. Shinhwa's Eric
44. TXT's Beomgyu
45. ONF's Wyatt
46. Ciipher's Tag
47. ONF's U
48. TREASURE's Jihoon
49. THE BOY's Sunwoo
50. Shinhwa's Junjin
Did your favorite male idol make this month's top 50? Tell us in the comments!
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Written by Alexa Lewis
