ENHYPEN attained multiple achievements in their latest comeback with their new album "BORDER: CARNIVAL."
But what helped the rookie group find great success with their new release? Keep on reading to know more.
How Did ENHYPEN Find Success in Their Latest Comeback with "BORDER: CARNIVAL"?
On April 26, ENHYPEN made a comeback with their second mini-album titled "BORDER: CARNIVAL,' featuring the title track "Drunk-Dazed." On the same day as the release, the rookie group captured the hearts of K-pop fans around the world and took first place on major domestic and international music charts.
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It hasn't been half a year since ENHYPEN debuted, and considering that this is just their second album, it's a surprising result for a rookie group.
On May 5, a Korean media outlet tackled the factors that have helped the Big Hit artist to achieve such great results in a short period of time. The outlet said that planning and strategy are huge aspects in the band's success. The septet made use of the precise method that will promote their music better.
Regarding the album's title track, "Drunk-Dazed,' it has an addictive melody and lyrics that show intense emotions of the seven members - Heeseung, Jungwon, Jake, Sunghoon, Jay, Sunoo, and Ni-ki. These features attracted the listeners, who gave favorable reviews for the song, which soon led the track to rise in music charts.
READ MORE: ENHYPEN Tops Oricon Chart with New Highest First-Week Album Sales
The media outlet also noted how ENHYPEN received praises after they performed on music shows. It described the group's performance as a stage containing everything that will move the audience, such as expressing rich emotions. The media outlet then said that the band's excellent performances are the result of practicing for 10 hours a day and pouring their heart into it.
The media outlet then said that the Big Hit artist as increased the scale of their fandom by targeting both domestic and international markets simultaneously. With the septet being formed through the votes of K-pop fans around the world during the competition show "I-LAND," the rookie group might have used it as an advantage to release music globally.
The multiple milestones their new album, "BORDER: CARNIVAL," have achieved are the results of the strong support from global fans, according to the media outlet. Despite being unable to meet fans in person, ENHYPEN actively communicated with the fans through their social media accounts, expanding the size of their fandom.
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As of May 4, the new boy group's total number of followers and subscribers in the five major SNS platforms such as TikTok, Twitter, YouTube, Instagram, and V Live reached 15.3 million. Followers of the septet on Weverse have also increased significantly before and after their comeback with "BORDER: CARNIVAL."
In addition to this, ENHYPEN is releasing music in a narrative way through their "BORDER" series, connecting the story of their debut album "BORDER: DAY ONE" to their new album "BORDER: CARNIVAL" - from having the anxiety of debuting to appreciating the world experienced after debuting.
The six tracks in the new album are all linked, singing the change of mind of the members after experiencing the strange yet colorful world that is comparable to a carnival. Through the albums, fans are having fun growing together as they follow the rookie group's story of experience and improvement.
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Written by Mhaliya Scott
