On Saturday, May 15, the Korean Brand Research Institute released their brand reputation rankings for male idols. Want to know who are the most popular male idols in South Korea right now? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index formed with big data brand analysis. The rankings are used to discover the consumers' online habits and uncover what affects brand consumption.
The brand reputation rankings also measure the positive and negative influence of an individual idol, the media's interest in the idol, the consumers' interest in the idol, and the celebrity's communication volume.
From Apr. 15 to May 15, The Korean Brand Research Institute analyzed 126,052,609 pieces of big data to determine a male idol's participation index, media index, communication index, and community index.
Compared to the 124,482,396 pieces of big data in Apr. 2021, the number decreased by 1.26%.
BTS's Jimin is the Most Popular Male Idol for May 2021
Taking the throne this month is BTS member Jimin with a brand reputation index of 4,727,034.
Jimin has a participation index of 1,148,663, a media index of 1,281,966, a community index of 1,041,169, and a communication index of 1,255,236.
Compared to his brand reputation index of 5,291,477 in Apr. 2021, his index fell 10.67%.
ASTRO's Cha Eun Woo is the Second Most Popular Male Idol for May 2021
Coming in second place is ASTRO member Cha Eun Woo with a brand reputation index of 4,680,395.
Cha Eun Woo has a participation index of 1,957,773, a media index of 1,218,614, a community index of 755,783, and a communication index of 748,226.
Compared to his brand reputation index of 4,822,998 in Apr. 2021, his index fell by 2.96%.
BTS's V is the Third Most Popular Male Idol for May 2021
Third place goes to BTS member V with a brand reputation index of 4,630,934.
V has a participation index of 873,685, a media index of 1,130,461, a community index of 1,254,621, and a communication index of 1,372,166. Compared to his brand reputation index of 4,695,396 in Apr. 2021, his index fell by 1.39%.
BTS's Jungkook is the Fourth Most Popular Male Idol For May 2021
BTS member Jungkook ranked in fifth place with a brand reputation index of 3,586,745.
Jungkook has a participation index of 552,949, a media index of 1,027,030, a community index of 966,258, and a communication index of 1,040,508. Compared to his brand reputation index of 4,364,840, his index fell by 17.38%.
BTS's Jin is the Fifth Most Popular Male Idol for May 2021
Jin took home fifth place with a brand reputation index of 3,119,864.
Jin has a participation index of 627,787, a media index of 777,272, a community index of 892,243, and a communication index of 822,563. Compared to his brand reputation index of 4,613,815, his index fell by 32.38%.
These are the TOP 50 Most Popular Male Idols for the Month of May 2021
1. BTS's Jimin
2. ASTRO's Cha Eun Woo
3. BTS's V
4. BTS's Jungkook
5. BTS's Jin
6. HIGHLIGHT's Yoon Doojoon
7. HIGHLIGHT's Yang Yoseob
8. BTS's Suga
9. HIGHLIGHT's Lee Gikwang
10. BTS's RM
11. HIGHLIGHT's Son Dongwoon
12. BTS's J-Hope
13. NU'EST's Minhyun
14. AB6IX's Lee Daehwi
15. ONF's Hyojin
16. NU'EST's Baekho
17. NU'EST's JR
18. AB6IX's Park Woojin
19. NU'EST's Ren
20. SHINee's Taemin
21. ONF's U
22. AB6IX's Kim Donghyun
23. NCT's Mark
24. AB6IX's Jeon Woong
25. NCT's Jeno
26. ONF's E-Tion
27. NCT's Renjun
28. ONF's MK
29. ONF's J-US
30. THE BOYZ's Juyeon
31. ONF's Wyatt
32. ENHYPEN's Jungwon
33. NCT's Haechan
34. ENHYPEN's Sunoo
35. EXO's Kai
36. THE BOYZ's Hyunjae
37. ENHYPEN's Jay
38. ENHYPEN's Sunghoon
39. ENHYPEN's Heeseung
40. ASTRO's Moonbin
41. NCT's Jisung
42. ENHYPEN's Ni-ki
43. ENHYPEN's Jake
44. NCT's Jaemin
45. NCT's Doyoung
46. WINNER"s Kang Seungyoon
47. EXO's Xiumin
48. BLITZER's Wooju
49. BLITZER's Jinhwa
50. SHINee's Minho
Did your favorite male idol make the top 50? Tell us in the comments below!
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Written by Alexa Lewis
