On Saturday, May 29, the Korean Brand Research institute dropped their individual idol brand reputation rankings.
Want to know who the most popular idols in South Korea are at the moment? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index shaped through big data brand analysis. The index is used to recognize the consumers' online habits and determine what affects brand consumption.
The brand reputation rankings also figure out the positive and negative influence of an individual idol, how interested the media in the said idol, how interested the consumer is in the idol and the communication volume of the idol.
From Apr. 29 to May 29, The Korean Brand Research Institute analyzed 158,833,166 pieces of big data to determine an idol's participation index, media index, communication index, and community index.
Compared to the 285,034,563 pieces of big data in Apr. 2021, the number decreased by 46.03%.
BTS Jimin is the Most Popular Idol for May 2021
BTS member Jimin took the throne as the most popular idol in South Korea for May 2021 with a brand reputation index of 7,217,872.
Jimin has a participation index of 695,470, a media index of 1,921,259, a community index of 2,216,223, and a communication index of 2,384,919.
Kang Daniel is the Second Most Popular Idol for May 2021
Coming in second place is former Wanna One member and soloist Kang Daniel, with a brand reputation index of 6,899,670.
Kang Daniel has a participation index of 1,286,327, a participation index of 1,344,409, a community index of 2,010,205, and a communication index of 2,258,630.
ASTRO's Cha Eun Woo is the Third Most Popular Idol for May 2021
ASTRO's Cha Eun Woo ranked at third place with a brand reputation index of 6,330,046.
Cha Eun Woo has a participation index of 84,861, a media index of 1,290,870, a community index of 2,116,290, and a communication index of 2,108,025.
BTS V is the Fourth Most Popular Idol For May 2021
V is the second BTS member to make an appearance in the top 5, ranking at number four with a brand reputation index of 5,107,579.
V has a participation index of 545,352, a media index of 1,157,382, a community index of 1,270,547, and a communication index of 1,800,665.
BTS Jungkook is the Fifth Most Popular Idol for May 2021
The final BTS member to make the top 5 is Jungkook, with a brand reputation index of 4,585,186.
Jungkook has a participation index of 355,593, a media index of 1,157,382, a community index of 1,270,547, and a communication index of 1,800,665.
These are the TOP 50 Most Popular Idols for May 2021
1. BTS's Jimin
2. Kang Daniel
3. ASTRO's Cha Eun Woo
4. BTS's V
5. BTS's Jungkook
6. BTS's Jin
7. Brave Girls' Yujeong
8. BTS's Suga
9. Brave Girls' Yuna
10. Brave Girls' Eunji
11. BIGBANG's G-Dragon
12. BTS's J-Hope
13. Oh My Girl's Arin
14. Brave Girls' Minyoung
15. BLACKPINK's Jennie
16. HIGHLIGHT's Yoon Doojoon
17. BTS's RM
18. Oh My Girl's Jiho
19. ITZY's Yuna
20. aespa's Winter
21. aespa's Karina
22. Girls' Generation's Taeyeon
23. ITZY's Yeji
24. Girls' Generation's Yuri
25. NU'EST's JR
26. HIGHLIGHT's Yang Yoseob
27. ITZY's Ryujin
28. aespa's Giselle
29. ITZY's Lia
30. MAMAMOO's Hwasa
31. Kim Jaehwan
32. 2PM's Junho
33. Super Junior's Kim Heechul
34. HIGHLIGHT's Lee Gikwang
35. BLACKPINK's Rosé
36. aespa's Ningning
37. BLACKPINK's Jisoo
38. LOONA's Chuu
39. ITZY's Chaeryeong
40. GOT7's Jay B
41. TVXQ's Yunho
42. Ha Sungwoon
43. Girls' Generation's Sooyoung
44. Girls' Generation's Yoona
45. BLACKPINK's Lisa
46. CNBLUE's Jung Yonghwa
47. Apink's Son Naeun
48. Oh My Girl's YooA
49. NCT's Jaehyun
50. Oh My Girl's Seunghee
Did your favorite K-pop idol make the top 50? Tell us in the comments below!
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Written by Alexa Lewis
