BTS, EXO, and NCT are the leading K-pop boy groups for the month of June, according to the latest brand reputation rankings.
Continue reading to know who else made it to the Top 30!
On June 12, the Korean Business Research Institute released the list of top boy groups based on the big data collected. The data comprise various factors, such as consumer participation, interaction, media coverage, and community indexes of the artists.
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Aside from these four aspects, which have significant impact on the group's brand reputation, analysis of brand monitors by 100 brand reputation editors was also added to the results.
Compared to the big data accumulated in May, the total data for June increased by 16.31%. The institute was able to gather a total of 59,599,283 data from May 12 to June 12.
BTS Ranks No. 1 on June 2021's Brand Reputation Rankings for Boy Groups
BTS continues to prove their immense popularity by claiming the No. 1 spot once again on the boy group brand reputation rankings for June. This is their 37th consecutive month to top the list.
BTS recorded a brand reputation index of 15,187,718, showing an 11.43 percent increase in their score compared to their May index of 13,630,137. This only shows a crucial change in the four factors mentioned above.
According to the business research institute, three out of the four aspects saw a steep rise. The brand consumption or consumer participation rose by 32.32%, while the brand issue or media index increased by 6.77%.
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As for brand communication, it increased by 16.10%. The brand expansion or community index, on the other hand, decreased by 5.95%.
In addition to this, BTS received a positive ratio of 82.08% percent, showing the satisfaction of the public with their new release.
Furthermore, it was revealed that the high-ranking terms in the group's keyword analysis included "Butter," "Billboard," and "Oricon," while their highest-ranking related words were "release," "No.1," and "surpass."
EXO and NCT Follow BTS on the Boy Group Brand Reputation Rankings for June 2021
EXO skyrocketed to No. 2 after seeing an outstanding 149.64 percent increase in their brand reputation index since May. The group has more than 5.2 million brand reputation indexes for June.
The "Don't Fight the Feeling" singers have a consumer participation index of 266,200, a media index of 956,177, a communication index of 1,979,413, and a community index of 2,062,530.
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Sitting at No. 3 is NCT with a brand reputation index of 5,106,662 for June, marking a 46.65 percent rise in their score since May.
The double-million seller has a media index of 1,196,741, a community index of 1,470,067, a communication index of 2,208,502, and a participation index of 231,352.
Boy Group Brand Reputation Rankings for June 2021 [FULL LIST]
- BTS
- EXO
- NCT
- Highlight
- SEVENTEEN
- SHINee
- TXT
- The Boyz
- MONSTA X
- BTOB
- Stray Kids
- SF9
- ATEEZ
- 2PM
- ASTRO
- NU'EST
- ENHYPEN
- Super Junior
- ONF
- Shinhwa
- TREASURE
- INFINITE
- GOT7
- PENTAGON
- ONEUS
- VIXX
- BIGBANG
- WINNER
- AB6IX
- BLITZERS
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Written by Mhaliya Scott
