Red Velvet member Seulgi has been named the global brand ambassador of Italian luxury brand Salvatore Ferragamo. Keep on reading for all the details.

Red Velvet Seulgi Announced as the Global Ambassador for Salvatore Ferragamo

Italian luxury brand Salvatore Ferragamo has unveiled their newest global brand ambassador — Red Velvet member Seulgi!

As part of their partnership, the luxury fashion house has released a video for their "Let's Dance" shoe capsule collection featuring the "Red Flavor" singer.

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The "Let's Dance" show capsule collection campaign is inspired by dance, and the essence of freedom dance has when expressing oneself. It draws inspiration from dance to create a symphony of light with colors, making use of micro rhinestone details and glitter. As Red Velvet's main dancer, this collection is a perfect match for Seulgi!

Seulgi is seen dancing while wearing Salvatore Ferragamo's shoes in the video released for the collection, showing off her free spirit and fluid dance lines. The dance and video are meant to represent escape and liberation and making way for the happy present.

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When asked about the collection, Seulgi commented, "I was impressed with the [shoe] collection, which flaunts Salvatore Ferragamo's elegant and modern sensibility, in collaboration with international film directors. I am looking forward to more spectacular promotions with Ferragamo."

Congratulations on your new deal, Seulgi!

Red Velvet Seulgi's Endorsements

Back in March 2018, Seulgi was selected to model Nike's collection "The Red Devils 2018 Collection" for South Korea's national football team. Since August 2018, Seulgi has been the face of Converse Korea and serves as the brand's first female brand ambassador. With Converse, Seulgi has campaigned to support one's own values and standards under the slogan "no one can evaluate me."

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In December 2019, Seulgi was the face of Coca-Cola's campaign "Little Big Moments" alongside Park Bo Gum. Seulgi was selected due to her positive energy that matched the campaign. That same year was named the ambassador for L'Occitane x OMY's "City Palette" shea butter hand cream.

In January 2021, Seulgi became the latest brand ambassador for Volkswagen. She was chosen to represent the brand for her unique sensibility, her ability to present show-stopping performances with her unique color, and the fact that she is a cultural icon for millenials.

On February 2021, Seulgi was officially announced as the official South Korean ambassador for Italian luxury brand Salvatore Ferragamo through a photo shoot with Harper's Bazaar.

In April 2021, Seulgi was named the newest model for beauty brand AMUSE. The idol was selected due to her positive and pleasant personality that is in line with the brand's direction.

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Written by Alexa Lewis