SM Entertainment's album sales figure in the second quarter of 2021 is revealed to be the highest among the "Big 4" companies in K-pop.
On June 14, Korea Investment & Securities announced SM Entertainment's album sales from April to June, as well as their predictions on the improvement of the agency's annual sales and earnings.
SM Entertainment's Album Sales Figure is the Highest among the "Big 4" Companies in the 2nd Quarter of 2021
According to Park Ha-kyung, a researcher at Korea Investment & Securities, SM Entertainment attained the biggest album sales in the second quarter of 2021 among the "Big 4" entertainment companies.
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In the first half of 2021, NCT alone sold five million albums. SM Entertainment ultimately recorded nine million total copies in only two quarters of the year (from January to June).
For the first time, NCT's company surpassed the annual sales volume of 9.05 million copies (which they attained in 2020) in just two quarters.
Ahn Jin-ah, a researcher at eBest Investment & Securities, then revealed SM Entertainment's album sales from April to June and who contributed the most.
Researcher Ahn said that SM Entertainment had album sales of 6.29 million copies in just the second quarter of 2021. This amount shows an increase of more than 156% compared to the same period in 2020.
READ MORE: SM Entertainment and JYP Entertainment Projected to Have Striking Growth in Sales and Operating Profits in the Second Half of 2021
Ahn Jin-ah explained that the growth in SM Entertainment's album sales in Q2 2021 is because of the increase in unit and solo activities such as NCT Dream, who sold 3.16 million copies, EXO, who sold 1.79 million copies, and more.
Compared to the results in the second quarter of 2020, EXO's company saw more than a 55.8% rise in their album sales this year.
SM Entertainment's music sales have also risen. In the past six months, the agency was able to gain 34.3 billion won. It increased by more than 78.5% compared to their sales in Q2 2020.
SM Entertainment's Album Sales and Annual Earnings Predicted to Further Increase in the Second Half of 2021
Park Ha-kyung of Korea Investment & Securities stated that the growth of K-pop artists this 2021 is showing a steep rise.
Researcher Park pointed out that since various activities of NCT's sub-units are scheduled in the second of the year, SM Entertainment's annual album sales could reach 16.3 million, an 80% increase from last year's record.
Korea Investment & Securities also projected that the company's earnings will improve significantly until next year.
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Meanwhile, Ahn Jin-ah touched on the potential offline concerts in the second half of the year that would greatly contribute to SM Entertainment's annual earnings.
Researcher Ahn said that if offline concerts would resume in the following months, the label's 2021 earnings would rise.
In particular, SM Entertainment's 2021 sales would reach 666.8 billion won (over 15% increase), and its 2021 operating profit would be 73.3 billion won (over 1,029% increase).
Researcher Ahn further predicted that the platform business, which is inevitable for K-pop content, might take place in the second half of 2021. It is judged that the fundamentals of the main business will focus on the global fandoms of popular boy groups such as NCT and EXO.
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Written by Mhaliya Scott
