On Saturday, July 17, the Korean Brand Reserach Institute released their brand reputation rankings for male K-pop idols for the month of July.
Want to know who the most popular male idols are this time around? Then keep on reading!
What are the Brand Reputation Rankings?
The brand reputation ranking is an index created through the use of big data brand analysis. The index is used to study and unearth the consumers' online habits and find out what impacts brand consumption.
The brand reputation rankings also aim to discover the influence of a male K-pop idol, the volume of media interest in the male idol, the volume of interest the consumer has for the male idol, and the communication volume of the male idol.
From June 17 to July 11, The Korean Brand Research Institute analyzed 92,747,866 pieces of big data concerning 632 individual male idol to determine the male idols' participation index, media index, communication index, and community index.
Compared to the 91,756,256 pieces of big data in June 2021, the number increased by 0.79%.
BTS Jimin is the Most Popular Male Idol for July 2021
Taking the throne this month is none other than BTS's Jimin with a brand reputation index of 5,772,316.
Jimin has a participation index of 1,263,266, a media index of 1,148,795, a community index of 1,802,504, and a communication index of 1,557,750.
Compared to his brand reputation index of 6,416,255, his index dropped by 10.04%.
2PM Junho is the Second Most Popular Male Idol for July 2021
Second place goes to 2PM Junho with a brand reputation index of 4,536,876.
Junho has a participation index of 1,082,924, a media index of 1,014,975, a community index of 1,068,242, and a communication index of 137,735.
Compared to his brand reputation index of 3,743,920 in June, his index rose by 21.18%.
BTS V is the Third Most Popular Male Idol for July 2021
BTS member V ranked third place with a brand reputation index of 4,508,340.
V has a participation index of 1,065,541, a media index of 978,986, a community index of 1,164,164, and a communication index of 1,299,650.
Compared to his brand reputation index of 4,488,800, his index rose by 0.61%,
ASTRO Cha Eun Woo is the Fourth Most Popular Male Idol for July 2021
K-pop's face genius Cha Eun Woo of ASTRO ranks at fourth place with a brand reputation index of 4,354,821.
Cha Eun Woo has a participation index of 1,122,903, a meduia index of 1,006,561, a community index of 928,537, and a communication index of 1,296,820.
Compared to his brand reputation index of 3,183,313 in June, his index rose by 36.80%.
BTS Jungkook is the Fifth Most Popular Male Idol for July 2021
Wrapping up the top five is none other than BTS's golden maknae, Jungkook!
Jungkook has a brand reputation index of 4,157,246. Jungkook has a participation index of 701,380, a media index of 629,490, a community index of 1,894,414, and a communication index of 931,692.
Compared to his brand reputation index of 3,621,286 in June, his index rose by 14.80%.
These are the TOP 30 Most Popular Male Idols for July 2021
1. BTS Jimin
2. 2PM Junho
3. BTS V
4. ASTRO Cha Eun Woo
5. BTS Jungkook
6. BTS Jin
7. Super Junior Heechul
8. BTS RM
9. BTS Suga
10. BIGBANG G-Dragon
11. SEVENTEEN S.Coups
12. 2PM Wooyoung
13. NCT Mark
14. SEVENTEEN Joshua
15. 2PM Chansung
16. BTS J-Hope
17. WINNER Kang Seungyoon
18. WINNER Song Mino
19. SEVENTEEN Dino
20. Super Junior Eunhyuk
21. HIGHLIGHT Yoon Doojoon
22. HIGHLGHT Yang Yoseob
23. NCT Jungwoo
24. THE BOYZ Younghoon
25. NCT Jisung
26. THE BOYZ Sangyeon
27. MONSTA X Shownu
28. THE BOYZ Juyeon
29. TXT Soobin
30. SHINee Minho
Did your favorite male idol make it to the top 30? Tell us in the comments below!
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Written by Alexa Lewis
