On August 20, a congratulatory message was published saying, "Congratulations! IU 'Celebrity' M/V HITS 100 MILLION VIEWS on YouTube." This post came from Edam Entertainment's official Instagram account.
IU Achieves another 100 Million YouTube views milestone with 'Celebrity' music video
The said music video 'Celebrity' was released last January 27. And it is now exceeding over 100 million views.
After the congratulatory message was published, U-Aena, the official fan club of IU, continued to celebrate.
Aside from "Celebrity," there are also other five title songs by IU which dominated the music charts on the top spot at the same time as their release.
The song is a playful and sophisticated electronic pop music sound that is a stand out in the Tropical House Kami. It adds a freshness synthesizer and an autotune hook of the mixed format that is combined with a drop of IU's voice.
IU published some unreleased photos along with 'Celebrity' music video 100 million milestone. Recently, IU published photos to celebrate the 100 million view milestone of her song "Celebrity."
The photos seem to have been taken from "Celebrity" music video. She uploaded different photos, including her photo wearing a light pink dress and tiara that appeared in the music video. Also, there is a selfie of her after applying pink hair chalk.
For the time being, IU plays an active role in preparation for her upcoming album "LILAC." She also plans to participate in the movies "Dream" and "The Broker."
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IU wins 'Brand of the Year' Award
Last August 19, this year's "Brand of the Year" Awards revealed the winners who have performed remarkably in the entertainment industry.
The Brand of the Year Awards ceremony is a yearly celebration held by the Korean Consumer Brand Committee together with the Korean Consumer Forum. The awards' objective is to give recognition to those idols who have brightened the year. The winners are picked through an online voting system.
In line with this, IU is one of those idols who won in her respective category, proving her popularity. She prevailed in the categories for individual artists.
According to the results, IU - or the "Nation's Sweetheart" - got two trophies after being named as "Female Solo Artist of the Year," and "CF Model of the Year."
IU seems to be in her own genre. It is easy for her to top the charts, and the top 10 can always be completed with her name. Sometimes, there was a chance that both of her songs gained top spots at the same time.
She is now receiving positive feedback for her solo show, "IU's Palette" where she displays her interaction with other K-Pop idols and stars. Furthermore, her YouTube channel already has 5.4 million subscribers, making it the 3rd most followed individual channel of a Korean idol.
IN CASE YOU MISSED IT: BTS, Brave Girls, IU, Kang Daniel & More - Here Are 2021 'Brand of the Year' Awards Winners
IU is a very talented artist because she is also one of the best idol-actresses in the field of acting. She starred in popular dramas like "My Mister," "Moon Lovers: Scarlet Heart Ryeo," and "Hotel Del Luna."
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Written by Annie Barmaine.
