Following the reveal that BLACKPINK member Lisa will not attend Bvlgari's show this year despite being in Europe, YG Entertainment's stocks took a sharp dive with people complaining the label is mistreating her. Keep on reading for all the details.
YG Entertainment Stocks See Decrease Following Reports that BLACKPINK Lisa is Being Mistreated
On October 5, the CEO of Bvlgari welcomed BLACKPINK member Lisa to Paris through his Instagram after the idol was seen in Incheon Airport heading to France.
However, in his post, he revealed that her label, YG Entertainment, did not want the idol to participate in any events or shows due to COVID-19, which means she will not be photographed for Bvlgari's brand campaign 2021/2022.
She will also not be able to attend Bvlgari's show in Milano, Italy. However, the CEO stated that he was doing everything in his power to active the collaboration and stressed that he is great friends with Lisa.
ALSO READ: #BienvenueLisa: BLACKPINK Lisa Flaunts Barbie-like Visual in Her Airport Fashion Outfit as She Departs for Paris Fashion Week
This has led to frustration among the BLINKs, specifically supporters of BLACKPINK member Lisa. Many took to Twitter to trend "Justice for Lisa" and #YGLetLisaDoHerWork. It is noted that BLACKPINK member Lisa is vaccinated, and her other members were able to attend activities in Paris. Notably, Jisoo attended Dior's SS2022 Fashion Show, Rosé attended the Saint Laurent S/S 2022 Fashion Show, and Jennie attended the Chanel 2022 S/S Fashion Show.
ALSO READ: #YGLetLisadoHerWork: Bvlgari Explains Why BLACKPINK Lisa Can't Attend Events for the Luxury Brand Despite Being in Paris
The other three BLACKPINK members also shared photos of them roaming around and hanging out with different people in Paris.
Following the social media outrage, YG Entertainment's stocks saw a decrease. On October 5, the company's stocks reportedly saw a decline of 600 won. That day, the stocks' peaks were at 66,500 KRW, but by October 6, the stocks saw a decrease to 63,800 KRW. YG Entertainment has remained silent on the issue.
It appears BLACKPINK supporters have no plans of slowing down their tweets. Many are continuing to slam the activities for allegedly mistreating Lisa. Besides canceling any potential activities in Europe, people also slammed how short the promotion schedules were for Lisa's debut single album LALISA. Additionally, YG Entertainment was criticized for not letting Lisa attend shows to promote her single album.
What do you think of the situation? Tell us in the comments below!
BLACKPINK Lisa Recent Activities
On October 5, BLACKPINK member Lisa was seen departing Seoul through Incheon Airport, heading for Paris, France.
On September 10, 2021, Lisa released her debut single album, titled LALISA with a lead single of the same name. Four days after the opening of pre-orders, it was reported that LALISA surpassed 700,000 sales. On September 10, it was reported that LALISA surpassed 800,000 pre-orders. It currently holds the record for the highest number of pre-orders among female K-pop artists.
Within the first week of the album's release, LALISA sold 736,221 copies, setting the record for the highest first-week sales among female K-pop artists. Lisa is also the first female soloist to surpass 500,000 copies in the first week.
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Written by Alexa Lewis
