Following backlash over BLACKPINK member Lisa being unable to attend the Bvlgari event in Milano, Italy, due to the directives of YG Entertainment, the CEO of the luxury jewelry brand has given an update on the situation. Keep on reading for all the details.
Bvlgari CEO Shares Update on BLACKPINK Lisa
On October 10, Bvlgari CEO Jc Babin shared a photo of BLACKPINK member Lisa to his Instagram. In the post, he shared a snapshot of Lisa from her photoshoot with Harper's Bazaar Thailand. In the caption, he revealed how proud he is to partner with Lisa. What surprised people was when he announced that he would see Lisa in Rome soon to review Bvlgari's jewelry projects for 2022 and 2023.
He added that the LALISA songstress will be welcomed like a Queen by Bvlgari in the "Eternal City."
This post by JC Babin has drawn positive reactions from BLACKPINK supporters. Previously, JC Babin had revealed that despite Lisa being in Europe, she would not be attending Bvulgari's events in Milano, Italy, and would not be able to shoot for the brand's global campaign. The reason is that her label, YG Entertainment, does not want her to attend any events due to COVID-19.
Following this reveal, BLACKPINK supporters, specifically those who support Lisa, took to Twitter to trend the hashtag #YGLetlisaDoHerWork. Nearly 6 million tweets on Twitter were used with the said hashtag. Other phrases that trended include "Justice for Lisa" and "LISA DESERVES BETTER."
ALSO READ: #YGLetLisadoHerWork: Bvlgari Explains Why BLACKPINK Lisa Can't Attend Events for the Luxury Brand Despite Being in Paris
Many believe that YG Entertainment allowed Lisa to embark on solo activities in Europe due to the uproar on social media. People are happy that the actions of Bvlgari's CEO and the BLINKs nonstop tweets had moved the company to allow Lisa to carry out schedules in Europe.
Although it is still unknown when Lisa's schedule in Rome, Italy, will take place, many are taking this as a sign that YG Entertainment will not try to limit Lisa's activities.
ALSO READ: YG Entertainment Stocks Fall Following Claims That the Company Mistreats BLACKPINK Lisa + 'LISA DESERVES BETTER' Trends on Twitter
Are you excited about Lisa's upcoming schedules? Keep on reading for all the details!
BLACKPINK Lisa Recent Activities
LALISA, BLACKPINK member Lisa's debut single album was released on September 10, 2021. The single album contains a lead single of the same name and a b-sidetrack titled MONEY.
During the first week of the single album's release, LALISA sold 736,221 copies, making it the single album with the highest first-weel sakes among female K-pop artists. She is also the first soloist to sell over 500,000 copies in the first week. Previously, LALISA made headlines for surpassing 800,000 pre-orders.
The song LALISA debuted at number two on the Billboard 200 and the Global Excl. U.S. charts. On the Billboard Hot 100, the song peaked at number 84, while it peaked at number six on the Digital Song Sales chart. LALISA debuted at the top of the Will Digital Song Sales Chart.
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Written by Alexa Lewis
