Wook is a global marketing manager of Kreaon, where he leads strategy for the brand's global exposure and collaboration. He joined Kreaon exactly 1 year ago and built up the global marketing team into his new role last year, that was just happened well after coming back from the UK - I kept in touch with global influencers and artists who worked together in the UK and Europe.
"I loved to bridge two different things which seem quite relevant."
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"I've started working in this field very spontaneously as I just liked to hang out with new people. The good thing was I was the only Korean who is interested in K-POP and Korean culture."
"Honestly, I was not the huge K-POP fans as normally Korean people stopped to listen to K-POP music after graduating high school. Also, some of the 2nd generations of Korean in the UK are grown up with conservative parents who are not likely to support them to listen and like K-POP and force them to study to be doctors. "
"It was just fun to meet people but I felt that the feeling of K-POP fans was genuine when I interviewed them at the Wembley stadium."
"I never expected BTS two sold-out London concerts were attended by 60,000 K-POP fans," says Wook Kim. "Fans gathered at Piccadilly Circus to see Hyundai Motor's advertisement campaign featuring BTS"
International choreographer x talented singer
https://www.youtube.com/watch?v=jyXAQf0c8yU
After successfully establishing their individual careers, Berklee College of Music's student, Warner Music Korea Singer Jisoo Lim and international choreographer Jay Kim collaborated on a cover of3Lewis Capaldi's song, "Someone You Loved."
Due to the COVID-19, many artists including singer, choreographer doesn't have many opportunities to show their talent. I planned and organised to create this special collaboration stage with a unique theme for a global audience.
The first UK K-POP girl band x Lotte world
I led KAACHI music video production and partnership building Lotte world is a major recreation complex in Seoul, South Korea. It consists of the world's largest indoor theme park, an outdoor amusement park called "Magic Island"
With their biggest dream being to inspire their fans, KAACHI portrayed students who are working hard towards their dreams of being artists while still focusing on their education. A continuation of self-loving and inspirational themes previously seen within their work, KAACHI set the tone for their video in the magical Lotte World, being the first UK's Kpop artists to ever film a video in their amusement parks.
I am the global manager of KAACHI and helping them to keep succeeding in their career in K-POP industry. I was looking for K-POP dancers who were willing to contribute their time to build up their career and challenge for their dream in the UK and finally cast them with Monica, the CEO of Frontrow label when I was in the UK.
Top Korean rapper x Korean Billy Elliot
https://www.youtube.com/watch?v=PWtHSJerHmA
'F The World'
Mommy Son is considered to be the alter ego of Mad Clown, a top South Korean rapper who debuted in 2008. 'F The World' features Wonstein, a South Korean singer and rapper under the label Beautiful Noise which was founded by Mommy Son. I was managing choreographer for making the splendid performance and leading the global exposure.
K-POP Youtuber x Milano Cathedral
As a coordinator of the South Korean Broadcasting company, I supported getting permission for venues, drone filming, ground filming, event etc in the UK. I worked with GOTOE who is a huge K-POP influencer in South Korea and helped him to organise the biggest K-POP Random Play Dance in front of Milano Cathedral.
K-POP artists x Global live streaming
To bridge K-POP artists with global fans in the world, Wook Kim has operated live streaming events through LiveXLive, SESSIONS, SBS.
Wook Kim, who was born in South Korea and worked around in Australia, the UK and Europe for 5 years, says the popularity of K-pop in the music industry is getting so huge and now I can see the K-pop is the genre of music. "6 years ago - I was in Sydney - one of my friends mentioned BTS I misunderstood that was BWS which was the popular liquor store in Australia."
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