Singer and songwriter, LØREN, premieres his brand new single and music video for "All My Friends Are Turning Blue," a post-punk revival anthem for which LØREN handled all duties including the lyrics, production, songwriting, and instrumentation.
The video itself is a nod to the early 2000s, while also a bold statement against the normalities and standards of modern media.
From a musical perspective, "All My Friends Are Turning Blue" is an upbeat, yet alarming track that reflects on a cliché but often overlooked message-time waits for no one.
This is LØREN's third single under FIRE EXIT RECØRDS/THEBLACKLABEL Production following his singles "EMPTY TRASH" and "NEED (ooo-eee)", both of which have left strong impressions on listeners for their unique, rock-influenced sounds and have a combined 7M YouTube views in less than a year.
Apart from his solo project, LØREN provided songwriting for BLACKPINK's "THE ALBUM" including the tracks "Pretty Savage", "You Never Know" and "Lovesick Girls"-the latter for which he appeared in the music video as the male lead. LØREN also received production credit for G-Dragon's single "Bullshit" off his 2017 album "Kwon Ji Yong" under his old moniker, Cawlr.
LØREN releases music under his personal indie label FIRE EXIT RECØRDS, in partnership with THEBLACKLABEL while distribution is handled by AWAL.
All My Friends Are Turning Blue (Official Music Video): https://youtu.be/d2z5nYjmnrE
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