Newly-debuted IVE from Starship Entertainment is already making waves in the entertainment industry. With this, a Korean media outlet detailed key points why the six-member group has skyrocketing popularity despite being rookies.
On Dec. 9, Korean media outlet Sports Chosun highlighted the reasons for IVE's speedy success.
IVE Debut: Starship Entertainment Launches First Girl Group in 6 Years Since WJSN
In the article, the outlet revealed that one of the reasons for IVE's debut success is being the first girl group that Starship Entertainment launched after WJSN (Cosmic Girls) who debuted in 2016.
Although Starship is not part of the "BIG 3," the company is home to brilliant stars SISTAR, WJSN, MONSTA X and CRAVITY; thus, lots of fans already anticipated them ahead of their debut.
On top of that, IVE Yujin and Wonyoung initially debuted as IZ*ONE in 2018, meaning they already had a fanbase to begin with.
IVE Steals Fans' Hearts Their Visuals
In addition to the initial excitement of the K-pop scene, the anticipation increased when the members' profiles were released.
Fans commended the visuals of all the members, who are all worthy of the main visual position. Also, their pre-debut photos became a hot topic online, proving the natural visuals.
ALSO READ: IVE Pre-Debut Photos Prove All Members are Part of the Group's Visual Line
Among the members, IVE Wonyoung, Yujin and Liz were lauded for their stunning appearance and height.
Gaeul, Rei and Leeseo also received positive remarks for their unique beauty.
IVE Debut Single 'ELEVEN' Captures Both Domestic and International Music Fans
IVE's debut title song "ELEVEN" also received enough hype among listeners. From music performance, concept, and visuals, IVE exhibited perfect vocal skills despite their constantly changing movements and high-level choreography that includes lying on the floor.
Immediately after its release, the title song succeeded in charting in various music charts and climbed to sixth place in Melon's top 100, seventh place in Genie, and first place in Bugs on December 8.
The music video also exceeded 30 million views within four days of its release.
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Album sales are also strong. "ELEVEN" recorded initial sales of more than 150,000 copies based on the Hanteo Chart, the largest initial sales among groups that debuted this year. Even if you look at the initial records of girl groups, it is a milestone following BLACKPINK, IZ*ONE, TWICE aespa, ITZY and Red Velvet.
Overseas reactions are also hot. The group's song swept 12th place on U.S. Billboard's "World Digital Song Sales" chart and 1st place on the "Hot Trend Song" chart.
Over Spotify, the world's largest music streaming platform, IVE also rose sharply to 130th place on the 7th after first entering 185th on the global top 200 charts on the 6th.
In China's QQ Music, the sextet also ranked 7th on the new song chart and 5th on the daily chart as of the 6th.
The Korean media outlet then said, "As such, IVE proved that the catchphrase "complete girl group" was not false upon its debut, signaling the birth of a new "MZ generation icon. Expectations are high for their future performance."
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Written by Eunice Dawson
