In an article released by Korean media outlet Top Star News, "Jimin's Effect" and his influence in fashion, tourism, and donation drives were highlighted, proving he's a global "It Boy."
On January 21, an article featuring BTS Jimin was released, showcasing the male idol's "It Boy" title. In particular, "It Boy" is a term that expresses the symbolic and attractive men of the times, and refers to a person who is the object of public envy and influences in various ways.
BTS Jimin Improves Brand Reputation of Cities in Korea - Here's How
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According to the article, the "Jimin Effect" was particularly felt by Jeju city, which is the place he visited during his vacation. Immediately after knowing that the "Dynamite" singer visited the place based on his SNS, ARMYs (BTS fandom) also went to Jeju.
As a result, Jeju City's urban brand reputation ranked second in the country in January, showing a nine-step rise to 11th place in November and December last year.
Small business owners also expressed their gratitude to Jimin as well as the Jeju Tourism Organization, even making a "Jimin Photo Zone" as a gesture of appreciation.
Chuncheon's visitors also skyrocketed after the hanbok worn by BTS Jimin during the group's performance for NBC's "The Tonight Show Starring Jimmy Fallon" at Gyeongbokgung Palace in 2020 was displayed free of charge in the city.
BTS Jimin Showcases Power in Fashion Industry as 'Sold Out King'
Aside from his impact on tourism, Jimin's popularity is also evident when costumes and accessories worn by the idol are immediately sold out regardless of the price.
"The decisive reason was that Jimin's Louis Vuitton T-shirt was sold out," Louis Vuitton explained as one of the reasons they chose BTS as its global ambassador.
BTS Jimin Influences People to Do Good
Although Jimin's popularity is at its peak, the "Permission to Dance" singer is always humble and kindhearted, proven by how he secretly donates a huge amount to meaningful places every year.
Just like their idol, Jimin's fans followed him by giving back to the society under his name. As of October 13 last year, 220 donations were made around the world to commemorate his birthday. When he released his own song, Korean ARMYs also donated tens of millions of won for cancer patients.
In conclusion, Top Star News said, "Jimin, who is a representative artist of K-pop and a model for seniors and juniors and colleagues, is leading the overall trend of society as a true "it boy" of this era beyond the stage."
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Written by Eunice Dawson
