On June 6, the Korean Business Research Institute revealed the brand reputation rankings of the top advertising models this month. From IU to BTS, keep on reading to know the full list of the most popular advertising models for June 2022!
IU No. 1 Most Popular Advertising Model in June 2022
Taking over the top as the No. 1 most popular brand advertising model this month is the Nation's Little Sister, IU!
According to the Korean Business Research Institute, IU had garnered a brand reputation index of 3,516,545, along with a participation index of 391,793, a media index of 807,785, a communication index of 816,158, and a community index of 1,500,809.
IU
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When it comes to IU's related terms, the "Strawberry Moon" singer's highest-ranking related terms are "appearance," "release," and "donate." While her highest-ranking phrases for keyword analysis include "Cannes Film Festival," "Broker," and "Lilac."
As for the brands that IU is an advertising model for, Jinro Chamisul, Woori Bank, and Jeju Samdasoo received the highest response from consumers with the singer being a model for their brand.
BTS, Lim Young Woong, BLACKPINK, and Kang Daniel in Top 10 Most Popular Advertising Models in June 2022
Landing at No. 3 as one of the most popular brand advertising models for June of this year is none other than K-Pop sensation, BTS!
BTS
For this month, Korean Business Research Institute reveals that BTS has garnered a brand reputation index of 2,321,403, with a participation index of 398,835, a media index of 493,869, a communication index of 362,176, and community index of 1,066,523.
Following behind BTS is popular trot singer, Lim Young Woong.
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Lim Young Woong
Lim Young Woong has a total brand reputation index of 1,633,980, which includes a participation index of 738,045, a media index of 295,108, a communication index of 373,075, and a community index of 227,752.
At No. 6, YG Entertainment's four-piece girl group BLACKPINK takes the spot for this month.
BLACKPINK
For the month of June, BLACKPINK had garnered a brand reputation index 1,065,876 in terms of being advertising models. They have a participation index of 98,033, a media index of 118,890, a communication index of 80,664, and a community index of 768,290.
And lastly, making it within the Top 10 is former Wanna One member, and now solo artist, Kang Daniel!
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Kang Daniel
According to the Korean Business Research Institute, the "Paranoia" singer had garnered a brand reputation index of 936,838, with a participation index of 130,050, a media index of 178,954, a communication index of 148,371, and a community index of 479,463.
Top 30 Most Popular Advertising Models in June 2022:
1. IU
2. Son Heung Min
3. BTS
4. Lim Young Woong
5. Gong Yoo
6. BLACKPINK
7. Kang Daniel
8. Ma Dong Seok
9. Kim Hye Soo
10. Yoo Jae Suk
11. Kim Tae Ri
12. Park Gun
13. Seo Hyun Jin
14. Han Ji Min
15. Song Ga In
16. Lee Byung Hun
17. Son Ye Jin
18. Kim Jong Kook
19. Jang Yoon Jung
20. Park Bo Gum
21. Lee Seung Gi
22. Kim Yuna
23. ASTRO Cha Eun Woo
24. Hyun Bin
25. Lee Jung Jae
26. Shin Min Ah
27. Han Hyo Joo
28. Jeon Ji Hyun
29. Jo In Sung
30. Yoon Yeo Jung
Meanwhile, the brand reputation rankings is based on the total reputation index of celebrities through the analysis of consumers' online habits that have great influence on a brand's consumption.
The big data of 29,197,319 for this index was gathered from May 6 to June 6.
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Written by Robyn Joan
