SHAWOLs are angered after SM Entertainment edited out a part of SHINee Key's "Gasoline" Live Countdown video where he was talking about THIS!
Read on to know what the idol spilled.
SHINee Key Returns With 'Gasoline'
SHINee Key recently made his comeback with his new title track "Gasoline." His out-of-this-world music video featured him in avant-garde costumes and makeup, showcasing a new and unconventional concept the soloist has never done before.
With this, SHAWOLs (SHINee fandom) commended him for his artistry and hard work.
Ahead of the release of SHINee Key's comeback music video, SM Entertainment had a countdown live video with the idol.
In the video, he talked about many aspects of the album. He talked about the album packaging, how he came up with it, and many more.
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Moreover, SHINee Key talked about the set and scene of his music videos. He clarified, though, that they are not in Kwangya, SM Entertainment's metaverse.
He further discussed that "BAD LOVE" and "Gasoline" concepts are not, in any way, related to Kwangya.
However, in the replay that SM Entertainment posted on their official YouTube channel SMTOWN, the statement was removed.
Missed it? Check out SHINee Key's "Gasoline" MV here!
SHAWOLs Mad At SM Entertainment For Cutting the 'Kwangya' Talk
Online, people noticed that a part of SHINee Key's statement regarding the metaverse in his music videos happened has been removed from the countdown live for his "Gasoline" comeback.
SHAWOLs expressed various reactions on the matter. One post stated:
"Is your cheap lame-a*s Kwangya concept even worth this level of effort? I think you should devote some manpower to editing my d**n behind-the-scenes footage, which we still do not have a week into the comeback."
Many SHINee fans are mocking SM Entertainment's staff and management about the things that they put effort into.
According to them, there are many other videos to edit like "Gasoline" behind-the-scenes footage that is yet to be released even when it has been a week since Key's comeback.
People also accuse SM Entertainment of pushing the Kwangya concept to their artists and idol groups that are already established. SHAWOLs believe Key and SHINee already have their own color and music, so they don't need the universe SM belatedly created.
SHINee fans are not mad at SM Entertainment for that sole reason alone. Many think that the company is not respecting Key's creative input and is disregarding his opinion about his solo music.
Moreover, SHAWOLs remember the time his agency gave him a bad time with "BAD LOVE." From music video shoot, production, budget, up to the promotions, Key was fighting for his opinion to be heard.
Not only that but Key's ideas also got "stolen" by the company and re-used for their other idol groups' album packaging.
What do you think of this situation?
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Written by Jaswin Singh