Smooth like a criminal undercover, BTS' second English song enters Spotify's Billions Club!
In 2021, BTS achieved a milestone when their first English song, "Dynamite," joined the prestigious Spotify Billions club. Then 8-year-old septet was the first K-pop act to accomplish this recognition.
Breaking their own record, Spotify announced on Twitter that BTS's second English song, "Butter," has accumulated one billion streams on Spotify. This breakthrough was achieved during member Jimin's birthday, October 13 (local time).
So far, "Dynamite" and "Butter" are the only songs by a K-pop act to sit on the billion streams throne of Spotify.
No hotter, sweeter, or cooler way to celebrate Jimin’s birthday than welcoming #BTS's #Butter into the #BillionsClub 🧈 pic.twitter.com/1hTpaDw7rq
— Spotify (@Spotify) October 13, 2022
"Butter" made the world groove on May 21, 2021. Therefore, the song took a year and five months to score a billion streams.
Congratulations to BTS!
A Billion Streams, But What is with 'Butter'?
With how "Dynamite" smashed the music industry in 2020, fans expect BTS to release songs more capable of breaking their records and scoring historical feats.
From being the song with the highest 24-hour view counts on YouTube to kicking Spotify and iTunes records and winning simultaneous local and international awards, it is no doubt that "Dynamite" is among the most memorable songs of BTS that hooked K-pop and non-K-pop fans.
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Additionally, some fans have mentioned that this song is why they started stanning BTS and became attached to K-pop.
When BTS announced that "Butter" would be their second full English song, fans expressed their sky-high expectations. Being one of the most prominent and influential boy bands in the world, BTS did not fail their fans on this release.
In an interview, BTS members RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook dissected the song's meaning. Generally, the K-pop group mentioned that unlike their previous songs with numerous references and evoking deep meaning, "Butter" is a single that conveys "ease."
Moreover, media reports supplemented this explanation of the group by theorizing that the song's easy lyrics are the group's ticket to penetrating international fans. The more fans they attract (primarily through songs using the English language), the faster they can ascend the paramount of influence and fame.
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Suga is known to be the group's member with vivid visions for the team. With high hopes, Suga shared in the interview that "Butter" is another attempt for the Grammy Awards.
Despite not having extensive notes, BTS has shared that they referred to Michael Jackson's Smooth Criminal and Usher's U Got It Bad in the song lyrics.
Genuinely, this song is more sentimental and memorable because the group's official fandom name, ARMY, was mentioned in the concluding part of the song.
BTS' Agency Has An Announcement
As BTS is breaking their records, HYBE Labels, on the other hand, announced that it will "implement strict measures against portrait rights and trademarks." This is in response to the number of counterfeit products featuring their artists.
Thus, the agency said they, together with the Korean Intellectual Property group, will conduct an in-person inspection at the BTS: Yet to Come in Busan.
ARMYs, which BTS song do you think will join "Dynamite" and "Butter in the billion stream legacies of Spotify? Share your thought below.
Help "Butter" achieve 1 billion streams by watching the music video here.
