As 2022 nears its conclusion, multiple Western music awarding bodies, such as MTV Europe Music Awards (MTV EMA) and American Music Awards (AMAs), are releasing their rosters of nominees. Interestingly, AMAs even introduced a new category specially dedicated to K-pop artists!
This gesture from the Western awarding figures drew dividing comments. Some see this as a "breakthrough" for the Asian genre; however, some have spotted how these annual events obtained "exclusivity."
No artist from SM Entertainment bagged a nomination on any Western music awarding body? SM Idols became the center of discussion among K-pop fans, and here's what they are saying.
SM Entertainment Artists 'Snubbed' by MTV EMAs, AMAs?
In starting the Hallyu wave, founded by Lee Soo Man, SM Entertainment is at the forefront, together with JYP and YG Entertainment. This entertainment agency is the home of the many components of K-pop's pillars, such as H.O.T., S.E.S., BoA, TVXQ, and more!
This event popularized SM Entertainment as its artists dressed with jaw-dropping transformations.
Last year's favorites were NCT Ten as Ciel Phantomhive and Red Velvet Yeri as Shin Chae Kyung from Princess Hours, NCT Taeyong and Jungwoo for dressing as Edward and Bella from Twilight, and aespa Giselle for slaying her Harley Quinn costume.
KpopStarz owns this article.
Written by Sophia Carson.
