On January 6, fashion line Burberry announced their new ambassador, and a NewJeans member was selected.
Can you guess who she is?
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On December 30, the luxury brand posted an official announcement, stating Hyein will be their new brand ambassador. They were thrilled to work with the idol, and will continue to support Hyein on her journey.
"Hyein from NewJeans has been selected as our new ambassador. With Hyein, together with her distinctive charm carrying NewJeans' style, we are excited to embark on a new journey with her."
NewJeans Attracts Attention From Different Companies
According to ADOR, the girl group received love calls from several companies, due to their enormous popularity.
NewJeans is one of the most demanded K-pop girl groups, given their influence in the music industry. The "Hype Boy" hitmakers have already secured multiple endorsement deals, shortly after debut.
NewJeans was reached out by a variety of industries, including companies that specializes with telecommunications, banking, and fashion brands. Five of these are well-known companies, which are SK Telecom, MEGASTUDY, Shinhan Bank, Musinsa, and Pinkfong.
The monster rookies gained recognition on September 30, when they appeared in an SK Telecom's iPhone 14 advertisement.
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On October 11, Pinkfong also took notice of NewJeans. The family entertainment platform posted a video of NewJeans, where the members performed "Ninimo."
The entertainment network Pinkfong is also responsible for the success of "Baby Shark." It rose to prominence in 2016, due to its catchy beat and memorable tune.
Furthermore, NewJeans discussed several partnerships with more than 100 companies on different industries.
"NewJeans has been contacted by more than 100 companies, and they are currently in discussions with international brands. They will also involve the group on different fields."
The remarkable number of deals garnered by NewJeans is not an easy feat. Aside from their music, MV storylines and fashion, they are also loved by their personalities. Everyone contributes something new to the group, making them effective in the long-term.
Are you looking forward to Danielle's endeavors in Burberry? Let us know in the comments below!
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