Following selection of BLACKPINK and EXO members as famous global fashion brand ambassadors one after another, various brands have been attracting attention by tapping K-pop stars since early this year. See the updated list of global ambassadors in 2023!
Although not exactly a global ambassador, in January 2023, NCT Jaehyun made history after being introduced as the first Korean to become Prada's global main campaign model.
READ MORE: These 8 K-pop Idols Are Ambassadors of World's Most Valuable Luxury Brands
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