Bibigo, one of the first overseas Korean chain restaurants launched by CJ Foods, is ramping up its advertisements with Psy on its forefront.

In England, from May 28 to Jun 9, Bibigo food trucks went around the country for a countrywide sampling event to put their name on the map, focusing on high-trafficked places like Soho Square and the British Museum. Along with free samples of bulgogi, fried dumplings and marinated fried chicken, the passersby were given Korean food recipe cards and envelopes.

On June 9, there was more Korean food sampling at 'Summer Time Ball' concert sponsored by Capital FM. Psy staged a special performance at the show and introduced various Korean foods himself.

Also in the United States, Bibigo is pulling together for a concerted advertising effort. With three locations in Los Angeles County, Bibigo has actively been employing food trucks to get their name out to more local populations.

An associate from CJ Foods commented, "As our efforts are gradually coming to fruition, we are gaining more confidence in our food's competitiveness in the world market. Looking ahead, we will be embarking on additional promotions in China, Singapore and Indonesia."