NewJeans has been selected as the brand new global ambassador for Levi's, a clothing company popular for its denim jeans.
Here are the full details.
NewJeans Confirmed As Newest Global Ambassador for Levi's
On March 6, NewJeans was announced to be a global ambassador for famous denim brand Levi's.
NewJeans shared how thrilled they were to be endorsing Levi's, which is popular for its everlasting denim jeans.
With NewJeans as their newest global ambassador, the brand matches the group's main theme of being "timeless like a pair of jeans." They are also responsible for locking everyone's attention with their Y2K concept and music.
A representative from Levi's also expressed enthusiasm on working with NewJeans. The official declared that Levi's meeting with NewJeans is the first step in promoting the brand. Levi's, known for their denim products, are aiming to appeal the brand's identity to Generation Z.
They are also looking forward to celebrating their 150th anniversary of Levi's well-loved jeans, "501." They also added that with NewJeans way of expression, fashion choices, and upbeat energy, Levi's is also set to give Bunnies exciting performances from NewJeans.
"We are grateful and excited to be associated with Levi's, a classic brand that stands for the most recognizable pair of jeans ever made."
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Furthermore, it was also announced that NewJeans' live performance will be held at Seoul, to commemorate the 501 day, when Levi's blue jeans were patented on May 20, 1873.
NewJeans hasn't only scored deals from popular brands as a group, but also individually, proving their skyrocketing popularity. Since their debut on July 22, 2022, NewJeans has been making waves across the K-pop scene, breaking charts, and records along the way.
"In order to charm Generation Z and commemorate the 150th anniversary of the creation of Levi's jeans, 501, we planned a meeting with NewJeans as the first stage."
"We intend to collaborate with NewJeans them as our brand ambassador on a number of performances and intriguing projects, because they possess a free, stylish, and brilliant spirit."
Stay tuned for NewJeans' upcoming projects and live performances!
NewJeans Hyein Chosen As Louis Vuitton's Global Ambassador
In other news, NewJeans' youngest member Hyein was selected as the newest Global Ambassador for Louis Vuitton.
On December 30, Louis Vuitton conveyed their pleasure in working with Hyein, who aims to bring NewJeans' unique style with her captivating personality and visuals.
Louis Vuitton stated:
"Hyein from NewJeans has been selected as our new ambassador. With Hyein, together with her distinctive charm carrying NewJeans' style, we are excited to embark on a new journey with her."
Are you looking forward to NewJeans' promotions in Levi's? Will you watch their live performances? Tell us in the comments below!
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