Tiger Beer, the number-one international premium beer from Asia, debuts Tiger Soju Infused Lager, an easy-to-drink lager with a hint of sweetness and a refreshing beer aftertaste, uncaging a bold new Tiger® experience. Tiger Soju Infused Lager takes inspiration from K-culture's rising prominence globally and taps into the popularity of soju. Tiger's latest innovation goes beyond lager with a range of natural flavours that appeal to Millennial and Gen Z consumers who seek products that bring an exciting fusion of progressive flavour and innovative experimentation.
G-DRAGON INTRODUCED AS THE NEW GLOBAL TIGER® BRAND AMBASSADOR
Who better to represent this bold side of Tiger® than G-DRAGON - leader of BIGBANG, a renowned South Korean artiste and international trendsetter at the forefront of music, fashion and culture. "I am proud to represent Tiger® - a brand known for its courageous spirit. Breaking barriers while remaining true to myself is one of the ways I resonate with Tiger®. Together, I hope we can inspire everyone to uncage their inner passions while remaining unafraid of what others might say," said G-DRAGON, the Official Global Tiger® brand ambassador.
"As a brand born and brewed in Singapore, we take great pride in our Asian heritage and Tiger Soju Infused Lager represents our efforts to celebrate the richness of Asian culture. Tiger® has always been bold in defying conventions and courageous in pursuing creative innovations. Today, we continue to push boundaries and shape the future of beer and beyond with this latest innovation. With a bold twist on lager and an exciting fusion of flavours, Tiger® will inspire consumers to discover and immerse themselves in new experiences," said Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore. Now available in Singapore, Tiger Soju Infused Lager comes in two natural flavours - Gutsy Grape and Cheeky Plum - with an ABV of 5.5%. Experience the refreshing taste with a bold twist at all major supermarkets, convenience stores, and participating off-trade and online retail channels.
TWIST TO THE NIGHT WITH TIGER SOJU INFUSED LAGER
To celebrate the launch of Tiger Soju Infused Lager, Tiger® is inviting everyone to uncage their inner Tiger at Twist to the Night with Tiger Soju Infused Lager festival on 12th May 2023, 7pm. For one night only, revellers will be transported to a reimagined Asia at Pasir Panjang Power Station. Mystical yet familiar, recognisable yet foreign, the event will pay homage to all things Asia, offering a multi-sensory feast of elements across sight, scent, and sound.
Headlined by South Korean singer-songwriter, LeeHi, whose hit tracks include debut single "1.2.3.4" and "Red Lipstick", the festival will feature an exciting line-up of the region's hottest music acts. Known for going against the grain and defying convention to chase their passions, alternative K-pop group Balming Tiger, corporate office worker turned female rapper Ramengvrl, and local R&B trio brb. will give some 3,000 people in Singapore a night to remember. Be inspired by their spirit of staying true to their inner tiger and immerse yourself in phenomenal music that will present the sounds of Asia with a twist.
Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore said, "A champion for fearless creativity and passion, Tiger® is thrilled to give these renowned musicians a platform to connect with and inspire their fans. Twist to the Night with Tiger Soju Infused Lager presents a new highenergy occasion that welcomes everyone to celebrate a playful collision of cultures, enjoy bold experiences, and create new memories.
Designed to resemble the distinctive nightscape of Asia, the iconic power station will house eyecatching neon light fixtures synonymous with the back alleys and bustling streets of Asian cities. Featuring a one-of-a-kind colosseum style bar - the Tiger Twist Bar, the event will serve Tiger Soju Infused Lager and plenty of photo opportunities for the 'gram.
This festival will take a bold twist on flavours to another level, tingling tastebuds with neverbefore-seen food and drinks. Experiment and try something new at every corner, including a flavour twist gachapon machine that dispenses special drink combos. From white grape and kombucha, to plum and ginger ale, give the machine a twist and discover unusual flavours that aren't available anywhere else. A party won't be complete without tasty bites and at a festival where everything comes with a twist, unique fusions of delectable cuisines await - think specially crafted combinations like torched mentaiko garlic rice from Dumpling Darlings, masala prawn dosa tacos from Maha Co! and doenjang marinated grilled pork collar with classic banchan from Two Men Bagel House.
Entry to the Twist to the Night with Tiger Soju Infused Lager costs $20 per person and includes two complimentary servings of Tiger Soju Infused Lager. Grab your tickets at https://www.hapz.com/experiences/-tiger-uncage-festival-twist-to-the-night-tickets. Follow @tigerbeersg on Instagram and Facebook for more updates.
