In June 2023, multiple rookie K-pop idol groups such as NewJeans, FIFTY FIFTY, Le Sserafim, H-1 Key, and BOYNEXT DOOR have garnered attention with their performances and achievements.
Let's take a closer look at their brand reputation rankings and highlights for the month.
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1. NewJeans
NewJeans secured the top spot with a brand reputation index of 1,066,157 and a community index of 1,385,505.
Although their brand reputation index experienced a slight decline of 11.16 percent compared to May, NewJeans still maintained a strong presence.
The analysis by the Korean Business Research Institute highlighted terms such as "breakthrough," "sold out," and "selected (TIME's Next Generation Leaders)" as the most related to NewJeans. Their positive-negativity analysis also revealed an impressive 83.05 percent positive rate.
2. FIFTY FIFTY
FIFTY FIFTY rose to the second position, impressively increasing their brand reputation index by 21.56 percent from May, reaching a total of 3,472,584.
The group's popularity soared as they captured the attention of fans with their performances and unique style.
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3. Le Sserafim
Le Sserafim dropped to the third position in June, recording a brand reputation index of 2,723,057.
Although they experienced a substantial decrease of 33.62 percent from May, Le Sserafim still showcased their talent and potential to fans worldwide.
4. H-1 Key
H-1 Key maintained their position in fourth place with a brand reputation index of 1,155,531, reflecting a 13.79 percent decrease from May.
Despite the slight decline, the group continued to impress fans with their skills and performances.
5. BOYNEXT DOOR
BOYNEXT DOOR secured a brand reputation index of 902,105 in June, capturing the attention of fans with their unique charm and talent.
Their rising popularity shows promise for their future endeavors.
As June 2023 comes to a close, these top 5 K-pop rookie idol groups - NewJeans, FIFTY FIFTY, Le Sserafim, H-1 Key, and BOYNEXT DOOR - have made significant strides in the industry.
While some experienced fluctuations in their brand reputation indexes, all groups showcased their unique talents and garnered attention from fans.
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KpopStarz own this article.
Madison Cullen wrote this.