In the cutthroat world of K-Pop, one 4th-gen girl group's groundbreaking move is turning heads among fans and industry insiders alike.
We;Na, previously CLIP, enlisted a devoted fan for a major role in their global marketing, prompting discussions on evolving fan-artist dynamics.
4th-Generation Girl Group We;Na Taps Fansite ‘Global We;Na’ for Global Marketing Gig
Comments poured in, applauding We;Na's agency for recognizing the potential of fanbases and embracing innovative approaches to promotion:
- "This is how a company should work because there are many chances that the fanbase works way better than the company. Great decision!"
- "More groups/companies should be doing this btw."
- "This is actually smart, a lot of companies don't have a single idea on how to follow trends and promote, while a lot of fans have interesting proposals and projects."
- "OMG, this would be amazing. Imagine getting hired for being a stan."
- "I love this!!! I'm glad that they're getting official opportunities to promote We;na"
- "@yoonisminie if hybe could employ one army for anything who would you choose?"
We;Na's decision to embrace their passionate fanbase has reshaped K-Pop norms, sparking a dialogue on the strength of fan support and the changing artist-fan dynamic.
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Madison Cullen wrote this.
