In a bold move that has left fans buzzing with excitement, IVE has unveiled a strikingly dark concept for their upcoming song "Baddie," from the new album "IVE MINE."
On October 9, Starship Entertainment dropped concept images that have set social media on fire, and the group's collaboration with British musician and creative director Hannah Diamond is nothing short of impressive.
IVE Unveils Edgy Transformation: Embracing the 'Baddie' Concept
The concept photos offer a tantalizing glimpse into the world of "Baddie," where each member of IVE exudes a unique and edgy charm.
Ahn Yujin's image shows her confidently perched on a motorbike, surrounded by a burning bouquet with petals gracefully scattering. It's a dramatic and intense visual that hints at the thrilling experience to come.
Gaeul, on the other hand, takes center stage atop a racing game console, her gaze piercing through the lens.
With the bright light of the game monitor and broken glasses creating an atmosphere of intensity, Gaeul's image is undeniably captivating.
Rei, known for her lovely pigtail hairstyle, surprises fans with her chic expression while seated on a bicycle. The contrast between her appearance and demeanor adds an element of intrigue.
Jang Wonyoung and Liz, seen shedding tears while sporting oversized red ribbons on their heads, evoke powerful emotions in their images. It's a departure from their usual images and hints at a transformative journey.
Leeseo, holding a game console while wearing headphones, exudes a mysterious aura, further deepening the intrigue surrounding the concept.
DIVEs Share Enthusiastic Reactions to IVE's Bold 'Baddie' Concept
In a group photo, IVE is depicted sitting in a movie theater, their expressions emotionless, all dressed in black uniforms against a dark background.
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This composition creates a dark and thrilling mood that has fans eagerly anticipating the music video's storyline.
Reactions from DIVEs (IVE’s fandom) are pouring in:
- "I love the whole concept around what you do. The moment you start focusing on yourself, things start falling into place. Only you can change your life. No one can do it for you."
- "And it's so cool"
- "IVE we love"
- "Can't wait...!"
- "My best"
- "This is insaneeeee"
- "WE WILL BE STREAMING"
- "A mess"
- "they’re best concept omfg"
- "Liz ate them up"
- "their eyes look scary af"
With the release of "Baddie" on the horizon, IVE is poised to showcase a different facet of their artistic prowess.
Following the pre-release tracks "Either Way" and "Off The Record," "Baddie" promises an overwhelming atmosphere with simple yet abundant sounds.
With lyrics penned by rapper BIG Naughty and IVE's powerful raps, this song is set to reveal a unique charm that K-pop fans have never experienced before.
Mark your calendars. "Baddie" and its music video are set to drop at 1 p.m. (KST) on October 13, and it's bound to be a mesmerizing and game-changing moment for IVE and their dedicated DIVEs.
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Madison Cullen wrote this.
