BLACKPINK Lisa has found an unlikely source of support amid controversy surrounding her recent deletion from the Chinese social media accounts of luxury brands CELINE and BVLGARI.
The swift removal of Lisa, who has been a celebrated ambassador for the brands, raised eyebrows, but the CEOs of both companies, including JC Babin, have now taken a surprising step.
Balancing Act: JC Babin's Dilemma as CEO Amid Lisa's Deletion Controversy
The removal of Lisa from the brands' Chinese social media created a major stir in K-pop and fashion circles.
Reports that JC Babin, the CEO of CELINE and BVLGARI, had deleted a photo with Lisa added to the controversy, leaving fans perplexed about the reasons behind these abrupt actions.
However, on November 3, 2023, JC Babin made a series of Instagram Story posts featuring Lisa. While Instagram Stories have a short lifespan and typically expire after 24 hours, Babin's move ignited speculation among fans and industry observers.
Some saw this as a show of support for Lisa, while others questioned the authenticity of his actions.
One argument in favor of Babin's social media posts is that, as the CEO of luxury brands, he may have needed to strike a balance between the reputation of his companies and his personal feelings.
Lisa's association with CELINE and BVLGARI had made her one of the most celebrated and recognizable brand ambassadors in the industry.
Her sudden deletion could potentially have a significant impact on the brands' image, especially in the highly competitive Chinese market.
In his Instagram Stories, Babin shared numerous photographs of Lisa from various brand events and promotions, reaffirming their close professional relationship.
Lisa's role as a brand ambassador had been instrumental in promoting CELINE and BVLGARI, and it is evident that Babin holds a collection of images capturing their collaborative journey.
Moreover, Babin has created a Highlights Reel dedicated to Lisa, which remains prominently displayed on his Instagram profile.
This further suggests his unwavering support for the BLACKPINK star despite the recent controversy and backlash in China.
The Significance of Brand Ambassador Relationships Amid Lisa's Deletion Drama
The controversy surrounding Lisa stems from her participation in The Crazy Horse's show, which drew negative attention and consequences in China.
The country enforces strict regulations against obscenity, and both citizens and celebrities are banned from any involvement in such content.
As a result, Lisa's presence on Chinese social media platforms has been forcibly removed, and her image rights have been revoked.
Despite these actions by the Chinese branches of CELINE and BVLGARI, JC Babin's public display of support for Lisa on his personal Instagram account speaks volumes.
It underscores the unique and powerful relationship between brand ambassadors and the companies they represent.
As the controversy continues to unfold, fans, industry insiders, and K-pop enthusiasts around the world are closely watching the developments and the responses of both Lisa and the luxury brands involved.
In the ever-evolving landscape of the entertainment and fashion industries, the importance of brand ambassador relationships and the role of social media in shaping public perception cannot be underestimated.
JC Babin's actions are a testament to the complex nature of these dynamics and the challenges that brands and their ambassadors may face in today's global market.
Read also: BLACKPINK Lisa Gets REAL Over Her Experiences at Crazy Horse: 'Call me whenever you need...'
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KpopStarz own this article.
Madison Cullen wrote this.
