In a strategic move to rejuvenate its brand image, Kloud, a well-established beer brand, recently enlisted the captivating charm of aespa's Karina as the face of their latest beer line, Krush.
This development marks Kloud's first foray into launching a new beer line in years, with the aim of becoming the preferred choice for the new generation of beer enthusiasts.
aespa's Leading Lady Chosen as the Face of Kloud's Krush Beer Line
The unveiling of Krush's advertising campaign featuring Karina was met with immediate acclaim, particularly for its innovative approach to breaking away from conventional beer marketing.
Recognizing the cultural associations of beer in South Korea with chicken, company dinners, and soju, the campaign takes a fresh perspective.
In the advertisement, Karina challenges the stereotype, expressing, "up to now, beer suits chicken, soju, and team dinners, but not me."
The advertisement showcases Karina leaving a bar, grasping a Krush beer bottle, and ascending a flight of stairs to her destination.
Seated on a solitary sofa, she takes a refreshing sip of the beer, eloquently reciting the tagline, "right on time, the 4th generation beer appears."
Korean netizens were quick to shower praise on the advertisement, commending its departure from the conventional norms of alcohol advertising.
Many applauded the strategic selection of Karina, a representative idol of the 4th generation, highlighting the synergy between the model and the brand.
Netizens also lauded the modernity of the campaign, deviating from the traditional glamorous celebrity-centered beer ads. In contrast, Karina enjoys a solitary drink on a weathered rooftop, creating a relatable and modern atmosphere.
- "Karina really embodies the modern, cool vibe in the Krush Beer ad. It's a whole new level of sophistication and departure from typical beer commercials. Well done, Kloud!"
- "I never thought I'd see a beer ad that feels so fresh and relatable. Karina's solo moment on the rooftop is a mood - it's modern and just what we needed!"
- "Karina effortlessly brings elegance and individuality to the beer scene. The winter aesthetics and laid-back vibe in the ad make it stand out from the usual beer ads. Love it!"
- "Finally, an alcohol ad that doesn't follow the same old formula. Karina's presence is captivating, and the Krush ad is a breath of fresh air. Kloud made a brilliant choice!"
- "Karina's debut as a solo advertiser is a success! Kloud's Krush Beer ad feels genuine, and her calm demeanor is a refreshing change from the usual high-energy beer commercials."
Comments from netizens underscored the success of Kloud's marketing strategy, with particular emphasis on the uniqueness of the advertisement and its departure from the usual mass-produced standards prevalent in alcohol advertising.
Karina's solo presence and the contemporary vibe resonated well with viewers, offering a refreshing and memorable take on beer marketing.
As the advertisement continues to make waves, it not only marks a successful debut for Karina as a solo advertiser but also positions Kloud's Krush as a beer brand attuned to the evolving preferences of the younger generation.
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KpopStarz own this article.
Cassidy Jones wrote this.
