Despite bagging 2 daesangs at the MAMA Awards 2023, K-pop fans still wonder why NewJeans didn't attend the ceremony. Rumors then began swirling that ADOR CEO Min Hee Jin "boycotted" the event. For what reason?
YouTuber Reveals Reason NewJeans Didn't Attend MAMA Awards 2023
On November 28-29, the annual MAMA Awards was held at the Tokyo Dome in Japan to acknowledge the achievements of K-pop idols in 2023.
The two-day event was participated by a star-studded lineup of artists. Sadly, NewJeans didn't attend the ceremony.
The quintet won two daesangs (grand prize): "Song of the Year" and "Artist of the Year"; thus, fans immediately wondered why they didn't go, let alone send their speech through a pre-recorded video.
He added:
"It was said that CEO Min Hee Jin, who watched the entire process, was very heartbroken."
Since then, NewJeans has appeared on all music broadcasts but "M Countdown" music show.
READ MORE: NewJeans' AOTY Win At 2023 MAMA Awards Has the Whole K-pop Community Screaming 'Well-Deserved!'
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Written by Eunice Dawson.
