On the pivotal date of December 29th, Maeil Business Star Today broke the news that two crucial figures from Jennie's past at YG Entertainment are taking a leap with her into a new chapter.

The dedicated director-level manager and the unwavering road manager, both longstanding companions throughout Jennie's multifaceted career, are now integral parts of her team at ODD ATELIER.

This strategic maneuver goes beyond a mere professional transition; it signifies a thoughtful selection of individuals who understand Jennie's artistic nuances and have been instrumental in shaping her career trajectory.

Strategic Personnel Choices: ODD ATELIER's Team Formation

Behind the scenes, insiders unveil the meticulous thought process behind Jennie's decision to bring her trusted managers on board at ODD ATELIER.

This strategic move aims to forge a team intimately acquainted with Jennie's artistic vision, preferences, and work ethic.

The coalescence of such a team aligns seamlessly with the expectations of a one-man agency, fostering an environment where personalized support and understanding form the bedrock of her solo endeavors.

This carefully curated team is not just a professional alliance but a testament to the close-knit relationships forged within the entertainment industry, underlining the importance of trust and familiarity in navigating the complexities of an artist's career.

ODD ATELIER Unveiled: A Platform for Innovation

Stepping into the spotlight last month, ODD ATELIER emerges not only as a career milestone but as a canvas for creative expression.

Co-founded by Jennie and her mother, the agency is more than a business venture; it's a space dedicated to exploring the unconventional and the extraordinary.

Jennie's heartfelt acknowledgment of her mother as "My best friend. Mom, I love you" adds a personal touch, illustrating the emotional foundation underpinning their professional collaboration.

ODD ATELIER, therefore, represents not just a new phase in Jennie's career but a dynamic platform poised to redefine norms and capture attention through innovative and unexpected avenues.

READ ALSO: YG Entertainment Stocks Tumble Following Establishment of BLACKPINK Jennie's Personal Label

YG's Official Announcement: BLACKPINK Members' Individual Contracts Terminated

Simultaneously, the bustling K-pop landscape witnessed a significant announcement from YG Entertainment on December 29th.

The termination of individual contracts for BLACKPINK members, including Jennie, Lisa, Rosé, and Jisoo, marked a turning point. While YG bids adieu to overseeing their individual pursuits, the company remains steadfast in steering the collective ship of BLACKPINK's group activities.

This announcement signifies a shift in the dynamics of the iconic group, with individual members charting their courses while the group's legacy continues under the stewardship of YG Entertainment.

Jennie's Trailblazing Solo Journey: A Recap of Achievements

Jennie's solo odyssey, which embarked in 2018 with the groundbreaking single "SOLO," has been nothing short of spectacular.

Rewriting records, she became the first K-pop solo artist to surpass 300 million streams on the global music streaming platform Spotify, a testament to her global resonance.

In October, she added another feather to her cap with the release of the special single "You & Me," showcasing versatility and further solidifying her position as a force to be reckoned with in the industry.

As she sets her sights on the solo horizon in 2024 with ODD ATELIER, Jennie invites fans to join her in eagerly anticipating the unfolding of the next captivating chapter in her solo career, all while maintaining her steadfast commitment to BLACKPINK's enduring legacy.

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Written by Cassidy Jones.