The Korean Business Research Institute has included both soloists and K-pop groups in its newest brand rankings.
Read more details below.
Lim Young Woong, SEVENTEEN, More Dominate January 2024's Singer Brand Reputation Rankings
From December 27, 2023, to January 27, 2024, the Korean Business Research Institute collected data that determined which Korean artists trended the most.
According to its newest list, the rankings comprised both solo artists and K-pop groups, who trended for the month of January due to their activities, schedules, music releases, social media content, and many more.
For January 2024, the most popular Korean singer was none other than singer Lim Young Woong, who received a brand reputation index of 7,709,715.
Meanwhile, the second place belonged to top third-gen boy group SEVENTEEN, who received a brand reputation index of 5,701,916. Ever since 2023, the group has continuously made headlines with their songs, activities, and achievements.
The group was trailed by fourth-gen representative LE SSERAFIM, who garnered a brand reputation index of 4,226,050. This January, the quintet has been making buzz about their upcoming comeback "EASY."
Various online communities have been ignited just to discuss the girls' teasers and visuals for their highly anticipated return. With the group's ongoing momentum keeping up with K-pop's fast-paced environment, LE SSERAFIM would most likely be kickstarting 2024 greatly.
IVE continued the list by placing in No. 4, where they received a brand reputation index of 4,226,050. The girl group has also managed to get everyone's attention due to their newest digital single "All Night (feat. Saweetie)."
The release is a remake of Swedish duo Icona Pop's 2013 hit song, which dazzled listeners, DIVEs, and the K-pop community. The song has also received positive feedback from netizens, who praised the song's twist and Saweetie's rap verses.
Finally, legendary icon IU completed the top five. According to the Korean Business Research Institute, IU received a brand reputation index of 3,775,888 for January.
The soloist has been topping charts and trending on social media platforms for her newest pre-release single "Love wins all," which featured V of BTS. Online threads were established to discuss her acting skills, as well as her chemistry with the BTS member.
See the full list here:
1. Lim Young Woong
2. SEVENTEEN
3. LE SSERAFIM
4. IVE
5. IU
6. (G)I-DLE
7. Lee Chan Won
8. BTS
9. NewJeans
10. BLACKPINK
11. aespa
12. Cho Yong Pil
13. SNSD Taeyeon
14. Young Tak
15. Kim Ho Joong
16. RIIZE
17. EXO
18. SNSD
19. Jeong Dong Won
20. Super Junior Kyuhyun
21. NCT
22. Lee Young Ji
23. Park Jin Young
24. Sung Si Kyung
25. Younha
26. EXO Baekhyun
27. TWICE
28. DAY6
29. PSY
30. Kang Daniel
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