In a surprising turn of events, ENHYPEN reached a groundbreaking milestone in the K-pop industry by becoming the first-ever boy group to endorse a women's lingerie brand!

New Chapter Unfolds: ENHYPEN Endorses Women's Lingerie Brand

The group's loyal fans, ENGENEs, worldwide were left astounded as Japanese brand Peach John unveiled a teaser featuring the shadows of the seven members, easily identifiable.

【NEWS】
明日1月31日(水) 0:00 ビジュアル解禁！
AM10:00 販売スタート！

PEACHJOHN30周年スペシャル企画！
世界的な人気を誇る、グローバルグループが登場！
着こなすのは一体!?
このグループだ！と思う方を
ぜひコメントで教えて下さい🤍

また明日より全国のストアの特設ブースにて… pic.twitter.com/OW3SW8TOb8

— PEACH JOHN/ピーチ・ジョン（ピーチジョン） (@peach_john) January 29, 2024

With a quick exploration of ENHYPEN's social media profiles and the lingerie brand's website, it's evident that Peach John specializes in women's lingerie, extending its offerings to include cozy loungewear, such as pajama sets.

READ ALSO: ENHYPEN Stylists Under Fire for Letting Jake Wear THIS During 'Inkigayo' Stage 

ENGENEs were quick to connect the dots as they recalled instances of ENHYPEN members donning Peach John's pajamas in various social media posts.

Notably, leader Jungwon even went live, charming fans in the brand's adorable cat pajamas.

JUNGWON PYJAMAS YESTERDAY WAS FROM PEACH JOHN!! This is how he got them IT IS ENHYPEN https://t.co/oao2fVadf7 pic.twitter.com/IqXTZq2vN1

— 단비 🍊 (@silentstarsnk2) January 29, 2024

Initially taken aback, fans soon embraced the unique collaboration, recognizing the group's versatility and willingness to venture beyond conventional boundaries. The endorsement has sparked a wave of excitement within the fan community.

ENHYPEN x Peach John: A Sneak Peek Into the Collaboration

Anticipation is reaching a fever pitch as Peach John has already announced, via social media channels, that the ENHYPEN members will be showcasing the brand's new loungewear collection.

Peach John is lingerie brands from japan? enhypen x lingerie? 😭🤌🏻

— ruby 🐈‍⬛ (@jayjongalaxy) January 29, 2024

so enha are partnering with a lingerie brand.. PUT SUNGHOON IN A CORSET pic.twitter.com/6rhZSgGJgI

— ‎ً (@WONFAlRY) January 29, 2024

LET’S FUCKINGG GOOOO https://t.co/AaiYnzl81l

— ⚸ blair (@cvltlvr) January 30, 2024

Campaign photos are set to be unveiled at midnight on January 31, 2024, promising a visual spectacle.

Adding to the excitement, it appears that Peach John is gearing up to enhance the fan experience by offering merchandise, such as photocards with each purchase.

This move hints at a "novelty campaign," further solidifying the unique nature of this collaboration.

As the clock ticks down to the campaign reveal, fans eagerly await to witness ENHYPEN's venture into uncharted territory, solidifying their status as trailblazers in the K-Pop world.

ENGENEs React To ENHYPEN Endorsing Women's Lingerie Brand

Following the announcement, the ENGENE community showed various reactions of fans to the boy group being chosen as the first-ever ambassadors for a women's lingerie brand.

• "WHY DO YOU THINK ENHA'S CHILDREN WILL WEAR UNDERWEAR"
•  "What is that? They are wearing panties and bra"
•  "Does this mean enha only underwear?"
•  "ENHYPEN IN PANTY ??? GRANDKIDS JOKES"
•  "THIS IS SUNGHOON'S TURN AAAA ACIL"
•  "OMG R WE GONNA SEE SUNGHOON AND HEESEUNG IN A BRA OR-?"

What are your thoughts on this? Tell us in the comments!

YOU MIGHT BE ALSO INTERESTED IN: K-Media Says ENHYPEN Lacks THIS To Be Called '4th Gen Representative Group'

For more K-Pop news and updates, keep your tabs open here at KpopStarz.

KpopStarz owns this article.

Written by Cassidy Jones.