ENHYPEN Shocks ENGENEs With Unexpected Lingerie Endorsement: 'OMG are we gonna...'

In a surprising turn of events, ENHYPEN reached a groundbreaking milestone in the K-pop industry by becoming the first-ever boy group to endorse a women's lingerie brand!

New Chapter Unfolds: ENHYPEN Endorses Women's Lingerie Brand

The group's loyal fans, ENGENEs, worldwide were left astounded as Japanese brand Peach John unveiled a teaser featuring the shadows of the seven members, easily identifiable.

With a quick exploration of ENHYPEN's social media profiles and the lingerie brand's website, it's evident that Peach John specializes in women's lingerie, extending its offerings to include cozy loungewear, such as pajama sets.

ENGENEs were quick to connect the dots as they recalled instances of ENHYPEN members donning Peach John's pajamas in various social media posts.

Notably, leader Jungwon even went live, charming fans in the brand's adorable cat pajamas.

Initially taken aback, fans soon embraced the unique collaboration, recognizing the group's versatility and willingness to venture beyond conventional boundaries. The endorsement has sparked a wave of excitement within the fan community.

ENHYPEN x Peach John: A Sneak Peek Into the Collaboration

Anticipation is reaching a fever pitch as Peach John has already announced, via social media channels, that the ENHYPEN members will be showcasing the brand's new loungewear collection.

Campaign photos are set to be unveiled at midnight on January 31, 2024, promising a visual spectacle.

Adding to the excitement, it appears that Peach John is gearing up to enhance the fan experience by offering merchandise, such as photocards with each purchase.

This move hints at a "novelty campaign," further solidifying the unique nature of this collaboration.

As the clock ticks down to the campaign reveal, fans eagerly await to witness ENHYPEN's venture into uncharted territory, solidifying their status as trailblazers in the K-Pop world.

ENGENEs React To ENHYPEN Endorsing Women's Lingerie Brand

Following the announcement, the ENGENE community showed various reactions of fans to the boy group being chosen as the first-ever ambassadors for a women's lingerie brand.

• "WHY DO YOU THINK ENHA'S CHILDREN WILL WEAR UNDERWEAR"
• "What is that? They are wearing panties and bra"
• "Does this mean enha only underwear?"
• "ENHYPEN IN PANTY ??? GRANDKIDS JOKES"
• "THIS IS SUNGHOON'S TURN AAAA ACIL"
• "OMG R WE GONNA SEE SUNGHOON AND HEESEUNG IN A BRA OR-?"

What are your thoughts on this? Tell us in the comments!

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Written by Cassidy Jones.