IU, the renowned South Korean singer, marked her much-anticipated return on February 20th, unveiling her 6th mini album titled "The Winning." Alongside this release came the debut of the music video for one of its title tracks, "Shopper," as well as the b-side track "Shh..."

A Cinematic Adventure Directed by DPR IAN

The "Shopper" music video, brimming with adventure and fantasy, showcased the creative prowess of IU alongside the directorial finesse of DPR IAN, who helmed the entire production.

In discussing "Shopper," IU offered insights into her inspiration, stating, "These days, I think we're in the era where we have to hide our desires more and more," further expressing her desire for a natural, uninhibited atmosphere within the song.

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Online Community Buzzes with Approval

The release sparked a fervent discussion across South Korean online platforms, with netizens flooding forums and social media with their enthusiastic reactions:

"The music video is completely like a movie."
"This will be awesome when she sings this at her concert."
"It's so good and refreshing!"
"Yu Barom is so handsome ㅠㅠ"
"I'm jealous of the fans who will hear this at IU's" concert ㅠㅠㅠ
"I love it... why does this song make me cry?"
"DPR Ian has a similar feeling to V ㅋㅋㅋ I like the song."
"It's so good ㅠㅠㅜㅜㅜ"
"I think Holssi is the best in her album."
"IU and DPR Ian did a great job ㅠㅠㅠㅠ"
"The music video is so pretty ahhh"
"I thought the male lead was V lol."
"Why am I crying ㅠㅠㅠ"
"I think Love Wins All is still the best."
"This is a good song to listen while driving."
"Sounds similar to her previous songs."
"The song is a bit boring, but the music video is fun."
"It's 10,000 times better than Holssi. Seriously."
"The music video is really like a movie ㅋㅋㅋ I like it."
"I think I'll cry if I hear this at her concert."
"Shopper doesn't have a perfect hook, but it's good" "overall, and Holssi is crazy addictive."
"This is clearly a concert highlight song. I'm looking forward to the concert."

With accolades pouring in for both the music and visuals of "Shopper," anticipation surges for IU's live performances, with many fans eagerly anticipating experiencing the song's magic in a concert setting.

However, amidst the overwhelming praise, diverse opinions emerged, with some remarking on the song's familiarity with IU's previous works, while others found the music video to be the highlight despite reservations about the song's catchiness.

You can watch IU's 'Shopper' MV below.

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Written by Cassidy Jones.