On February 22nd, Korean media outlets were abuzz with the news of Krystal's new venture with 'Beasts & Natives' ('BANA'). This innovative company, spearheaded by former SM Entertainment international A&R, boasts a lineup of notable artists such as Beenzino, 250, Kim Shim-ya, and FRNK.
A Meaningful Addition
Krystal's arrival at 'Beasts & Natives' is seen as a significant development, especially given the company's wide-ranging interests in music, video, fashion, exhibitions, and performances.
A representative from BANA shared, "We are planning and producing projects in various fields. Please pay attention to what kind of synergy we will create with Jung Soo Jung."
Musical Teasers and Fan Speculations
Coinciding with her new agency announcement, Krystal delighted fans by releasing her rendition of Leila Hathaway's 1990 hit, "I'm Coming Back," on her official Soundcloud account.
This unexpected treat sparked widespread speculation among fans, many wondering if this hints at Krystal's much-anticipated return to the music scene.
Last Valentine's Day, Krystal further teased her musical prowess with a cover of "Georgy Porgy," adding to the excitement surrounding her potential comeback.
READ ALSO : SM Entertainment Stars EXO's Lay And f(x) Member Krystal Land Lead Roles In Upcoming Chinese Movie
Netizens' Reactions
Here are the mixed sentiments among fans regarding former f(x) member Krystal's new venture with 'Beasts & Natives' ('BANA').
"Congratulations for joining BANA agency, Krystal "
"Wow !!!!! Solo comeback"
"revised edition company holder!!! The album is on!!!!!!!!"
"Welcome back Indie artist Krystal"
"Omg so happy for you baby girl"
"OMG????"
"KRYSTAL NEW ERA"
"Sis is that black and white? Is it? Is it? I'm so excited for this "
"IS IT FINALLY THEEEEE FEBRUARY"
"Krystal i can listen your songs all of time."
"OH MY GODDD PROD. BANA?!?!"
"have a new journey！krystal"
From Global Idol to Acclaimed Actress
Krystal first captured hearts in 2009 as a member of SM Entertainment's iconic girl group, f(x). Her talent and charm quickly propelled her to global stardom, earning her a dedicated fanbase worldwide.
Since her departure from SM Entertainment in 2020, Krystal has flourished as an actress under her real name, Jung Soo Jung, captivating audiences with her versatile performances.
With this new chapter at 'Beasts & Natives,' fans eagerly anticipate what surprises Krystal has in store, echoing the sentiments of many who are eagerly chanting, "Please Release a Solo Album."
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Written by Cassidy Jones.
