NewJeans Danielle Celine Brand Deal Sparks Mixed Reactions: 'Is She Replacing BLACKPINK Lisa?'

Following the announcement that NewJeans Danielle is Celine's newest global ambassador, BLINKs are wondering what this means for BLACKPINK Lisa.

Lisa has worked with Celine since 2019 and has been their global ambassador since 2020. However, it was recently announced that Danielle of NewJeans has taken over that title, with no mention of the BLACKPINK member in the announcement.

This has left people divided. Keep on reading to learn why.

NewJeans Danielle Named Celine's Newest Global Ambassador

NewJeans' Danielle has been selected as the global ambassador for the French luxury fashion brand Celine.

On March 22, 2024, ADOR, Danielle's agency, and Celine announced, "Danielle is expected to engage in various activities as CELINE's global ambassador. We anticipate the fresh synergy that Danielle and Celine will create together."

In the photos released along with the ambassador appointment news, Danielle captivates with a chic and sophisticated vibe not seen before. Sporting a gender-neutral yet elegant look with a Sachére jacket, logo t-shirt, and denim pants, Danielle exudes a unique aura.

What Does NewJeans Danielle Signing With Celine Mean for BLACKPINK Lisa?

Speculation has grown that CELINE has parted ways with Lisa, who has been their global ambassador since 2020.

Recently, Lisa garnered attention by attending the 2024 F/W Louis Vuitton show, despite being associated with Celine.

Although Celine and Louis Vuitton are both brands under the LVMH group, they are distinct and separate entities. This led to speculation about the separation between Celine and Lisa.

It was also noted that prior to working with Celine, Danielle was the global brand ambassador for Burberry. Despite that, she was noticeably absent from Burberry's campaigns and did not attend their fashion shows. Many wonder if she chose to end her brand deal with Burberry after just a year to work with Celine because it reaped bigger incentives for her.

Some comments read,

• "Congratulations, Danielle! Your vibe really suits Celine. I am excited to see your upcoming activities!"
• "Is she replacing Lisa? This is surprising. She didn't do much with Burberry, so I wonder what she will do with Celine."
• "Celine and Danielle have matching vibes. But I think they matched the announcement because they aren't working with Lisa anymore."
• "This is shocking. They haven't been working together for that long, and wasn't she the ambassador for Burberry?"
• "Are they in a hurry to find someone to replace Lisa?"

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez