aespa member Winter was recently named the new face of THIS brand, but Koean netizens are unsure how much she suits their image.
As they enter their fourth year in the K-pop industry, the members of aespa are branching out from group work to solo endeavors. Ningning was recently named the global brand ambassador for Versace, while Karina is the official spokesperson for the alcoholic beverage Kloud Krush.
Now, Winter is the next member to bag a deal with a brand.
aespa Winter Named New Model for Toreta
On April 1, 2024, Coca-Cola Korea announced Winter as the new face of the isotonic drink Toreta.
Coca-Cola chose her as a model because Winter's brand image, known for her pure, crystal-clear voice and invigorating charm, aligned perfectly with the refreshing appeal of Toreta, an iconic electrolyte drink. This decision was made considering her versatile charm and the brand's image.
A Coca-Cola official stated, "We expect Winter and Toreta to create even greater synergy together," adding, "With this year's release of Toreta Zero, strengthening our product lineup, we hope for a lot of interest in various activities with model Winter."
Does aespa Winter Suit Toreta?
On April 2, 2024, a post titled "Winter seriously doesn't suit Toreta" was uploaded to the popular South Korean online community forum Nate Pann.
The original poster (OP) shared the brand's photo of Winter holding a Toreta bottle. According to the OP, nothing about Winter stands out in the picture—not even her hair, make-up, outfit, or expression.
Not long after the post was uploaded, Korean netizens flooded the comment section to express their thoughts.
Many disagreed with the OP, stating that Winter suits Toreta's brand. As Toreta is known as a drink that is light, refreshing, and healthy, it perfectly complements the aespa member's pure image.
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While they agree that the photo of Winter looks badly photoshopped, people cannot deny that Winter's refreshing vibe suits the brand.
Some comments read,
- "Winter suits it, though. Stop showing off your inferiority complex."
- "The picture screams Photoshop, but since she has a refreshing vibe, she suits it."
- "The TV ad will be released in April. Why are people so pissed at Winter? Is it because your bias can't secure a single ad deal?"
- "Am I not knowledgeable at stuff like this? I feel like Winter suits it."
- "I'm sure Coca-Cola knows more about things like this than you."
What do you think of the situation? Tell us in the comments below!
KpopStarz Owns This
Written by Alexa Lopez
