The results of the ongoing boycott of J-Hope's newest album have divided ARMYs online.
Read more about what happened below.
BTS J-Hope's 'Hope on the Street Vol. 1' Experiences 'Declining' Album Sales Performance + ARMYs Confliced
K-pop fans of HYBE groups have been vocal against the agency for the past several months, as the protests are mainly fixated on Scooter Braun, the CEO of HYBE America.
due to Scooter Braun, who actively supports genocide & spreads islamophobic propaganda, you are stuck for 10 years w a man facing sex trafficking charges w involvement in pedophelia who ALSO funds & supports genocide @hitmanb#HYBEDivestFromZionism#하이브는시오니스트를퇴출하라pic.twitter.com/9eTWXEKjKL
— cam ! 🍉 is sick pls bear w me (@seokfilmz) March 29, 2024
The protests have gone through multiple boycotts with the purpose of cutting HYBE's ties with Zionism. One example of the protest that transpired was when fans attempted to boycott Suga's upcoming "D-DAY" movie due to its screenings in Israel, which HYBE faced backlash for.
Eventually, fans also set their eyes on boycotting member J-Hope's newest album "Hope on the Street Vol. 1." The special album was released on March 29, together with its title track "NEURON" and features artists such as Huh Yunjin, Jungkook, Gaeko and many more.
However, instead of the album excelling in its performance on the charts, Hanteo revealed that it only secured a total of 467,014 sales, which was a decline compared to the 519,476 set by "Jack In The Box."
"Hope on the Street Vol. 1" initially reached 743 album sales in its fifth day since it was released, concluding a total of 445,939. Two days later, the album reached its seventh day, finalizing 467,014 album sales for its first week.
— Bangtan_streamers⁷ (@Bangtan7_Stream) April 4, 2024
The poor sales performance was claimed by many as the result of the ongoing boycott. On social media platform X (Twitter), ARMYs stood their ground regarding the goal of making a statement to HYBE through the protest.
Read their reactions below:
imagine if all sales of everything hybe looked like this. imagine the impact it would have . sc00ter and other zionists would be fired instantly https://t.co/xphmxdlRu7
Idk about y’all but I am so proud of armys who are boycotting right now. ALL hybe fandoms need to see this and feel confident in this boycott. If we keep up this momentum across all fandoms, we will impact the company’s bottom line & hopefully they will hear our demands. https://t.co/xyCcd1Fr3M
Meanwhile, some ARMYs enraged with the boycott results, as they expressed anger over the ones who didn't support J-Hope's new release. Here's how they reacted:
nobody in HYBE will know the reason sales are this low is bc of boycott😭 all other groups sales are high. you are all bunch of airheads https://t.co/oXdw40lLLS
Boycotters are more r3t4rded than i thought cos HOTS sold more than JITB first week like ur performative activism has no effect https://t.co/ELUG9Ubqhn
— ⟬⟭Seti🎷민윤기 🪷ᴺᵉᵛᵃ ᵖˡᵃʸ (@btssetiot77) April 2, 2024
i hate to say this but hsk will never know his album sales are low bc ppl are boycotting since other groups‘ album sales are high. he‘s just gonna think there’s no interest https://t.co/DzhfpLSrdd
army is so dumb, they think they are saving the world with this but they are only ruining bts. The other fandoms are taking advantage of this by pretending they support the boycott when they only support it when it comes to bts because no other hybe group is being affected https://t.co/WGeiEkMeTo
