When it comes to safeguarding the sanctity of K-Pop idols and ensuring the security of its premises, HYBE stands as a paragon of diligence and vigilance.
Renowned personalities such as SEVENTEEN's Jeonghan and Jessi have attested to the stringent security protocols upheld by the company.
Influencers Encounter LE SSERAFIM
In a recent revelation, prominent influencers HJ Evelyn and Erica, in collaboration with HYBE's LE SSERAFIM, shed light on the rigorous security infrastructure in place at the HYBE building.
Their encounter unfolded through a stream of content, culminating in a vlog documenting their reunion with LE SSERAFIM within the confines of the highly secured premises.
Revealing the Stringent Security Measures
Upon their arrival at HYBE, the Ha sisters were confronted with the uncompromising nature of the security measures. They disclosed that, unless actively filming content, they were required to obscure the cameras on their phones with tape.
While seemingly stringent, these precautions were implemented with the sole objective of ensuring the safety and well-being of the idols.
Undeterred by the meticulous security checks, the Ha sisters persevered and were eventually reunited with LE SSERAFIM. Their experience underscores the unwavering commitment of HYBE towards safeguarding the privacy and security of its artists.
You can watch the video below.
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Recently, HYBE, the parent company of BTS, has extended its partnership with Universal Music Group (UMG) for the next decade. This deal grants HYBE efficient distribution rights for its artists and includes collaboration with HYBE's fan platform, Weverse.
Notably, this partnership does not cover platforms like YouTube, Meta, and TikTok, ensuring HYBE artists' presence on TikTok amid UMG's licensing disputes.
Both HYBE's Chairman Bang Si Hyuk and UMG's CEO Sir Lucian Grainge expressed enthusiasm for this collaboration, emphasizing its potential for global growth and enhanced fan engagement.
This partnership traces back to BTS's initial distribution deal in Japan in 2017 and their exclusive US distribution contract with UMG in 2021 after leaving Sony Music's Columbia Records.
The news of this expanded partnership has garnered mixed reactions on social media, with fans speculating on its impact and potential benefits for HYBE's artists.
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Written by Cassidy Jones.
