
In the dynamic world of K-Pop, the boundaries of endorsement possibilities are continually being pushed.
From fashion to skincare and beyond, K-Pop idols are diversifying their promotional ventures, challenging traditional norms along the way.
The latest buzz surrounds the potential for ATEEZ, a rising K-Pop boy group, to break new ground by endorsing sanitary pads or menstrual products.

Speculation Sparks: Mixed Reactions from Fans
Speculation ignited when photos surfaced of the ATEEZ members posing with packages of sanitary pads from the brand Always.



These images, depicting the members in casual attire, sparked a flurry of discussion among fans.

While some eagerly anticipated the possibility, others remained skeptical, prompting a heated debate within the fan community.

An ATINY named @skzz28 on TikTok contributed to the viral spread of speculation with posts featuring the photoshoot.

The comments section of these posts became a battleground of opinions, reflecting the mixed reactions among fans.

Misconception Clarified: ATEEZ's True Endeavor Revealed
Contrary to initial speculation, the photoshoot in question isn't for sanitary pads at all.
Instead, the ATEEZ members are serving as brand ambassadors for the skincare brand NACIFIC, showcasing their versatility as commercial models.
โจ๐ผ๐๐๐๐'๐จ ๐๐ก๐๐ฎ๐๐ง๐ค๐ช๐ฃ๐โจ
— ๋ค์ํฝ NACIFIC Official (@KrNacific) April 24, 2024
ํ์ : 10/10
์ฌํ๊น์ง ๋ณด์์จ ์๋ช ์ฒด ์ค ์ผ๋ธ์ด์์์ด๋ค.
๋ณด๊ณ ๋ง ์์ด๋ ํ๋ณตํด์ง๊ฒ ํ๋๋ฐ,
์ฌ๊ธฐ์ ์ ๋ถํ๋ผ๊ณ ์ง์ด์ฃผ๋ ๋ฏธ์ ํ ๋ฒ์
์์ธ์ ๊ทธ๋ง ์ ์ ์ ์์ ๋ปํ์์.
์์ธ์ ์ด ๋์๋ฆฌ๋ค ๋ชจ๋์ ์ ๋ถํ๊ณ ์ถ์ ์๊ฐ ๋งค์ฐ ์์.
ํจ๊ป ์ ๋ถ ์ด๋ป์? pic.twitter.com/9xZyQ0NjAq
This revelation highlights the importance of fact-checking and avoiding premature assumptions in the fast-paced world of K-Pop fandom.
๐๐ผ๐พ๐๐๐๐พ ๐ ๐ผ๐๐๐๐
— ๋ค์ํฝ NACIFIC Official (@KrNacific) April 24, 2024
๐ผ๐๐๐๐'๐จ ๐๐ก๐๐ฎ๐๐ง๐ค๐ช๐ฃ๐๐ฎ๐ฒ๐งฉ
์์ ๋ถโ #์ฐ โs PICK!
๋นํ๋ฏผC๋ก ์ด์ดํ๊ณ ํํํผ๋ถ
๋ค์ํฝ๋นํ ์ธ๋ผ๋ง์ด๋ ๋ชจ์ด์ค์ฒ๋ง์คํฌํฉ#๋ค์ํฝ #์์ดํฐ์ฆ #๋นํ๋ง์คํฌํฉ#nacific #ATEEZ #SAN pic.twitter.com/c82Rycswhm
While the idea of a K-Pop boy group endorsing feminine hygiene products may seem unusual to some, it's not entirely unprecedented.
In 2017, ASTRO made headlines by becoming the first male K-Pop group to endorse feminine hygiene products.
Astro endorsed sanitary pads. Now this... ๐๐
— maru โก's MJ (@vvdplum) January 4, 2018
Y'all thats true love! Giving your girl what they need. pic.twitter.com/81Z4IRsfM3
Their involvement in such campaigns paved the way for broader acceptance and normalization of male idols endorsing products traditionally associated with women's health and hygiene.
ATEEZ's Potential Impact on the Industry
With this precedent in mind, the notion of ATEEZ endorsing a feminine hygiene brand doesn't seem far-fetched.

As K-Pop continues to evolve and break down barriers, fans eagerly await what's next for their favorite idols, whether it's through music, fashion, or unexpected endorsements.
ATEEZ's potential venture into menstrual product endorsements could mark yet another milestone in the industry's global influence, solidifying their position as trailblazers in the ever-evolving world of K-Pop.
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KpopStarz owns this article.
Written by Cassidy Jones