In a remarkable display of fan support, NewJeans has stormed onto the MelOn Top 100 chart within just one hour of their latest release, "How Sweet." This achievement comes amidst a backdrop of tensions in the K-pop industry, particularly between HYBE and ADOR Entertainment.
Released at 1 PM (KST) on May 24, "How Sweet" quickly made its mark by claiming the 7th spot on the MelOn chart by 2 PM. The accompanying pre-release track, "Bubble Gum," also made a strong showing, securing the 14th position.
Notably, "How Sweet" set a new record for the highest number of listeners in an hour for a K-pop idol song released this year on MelOn.
This rapid climb is even more impressive considering NewJeans' strategic timing. Their release at 1 PM on a Friday, traditionally a less crowded slot compared to the prime 6 PM window, underscores the immense anticipation and support for their comeback.
In contrast, BTS's RM faced challenges with his new solo album, "Right Place, Wrong Person," released at the same time as NewJeans' comeback. Despite containing 11 tracks worked on before his enlistment, none of RM's songs managed to break into the Top 100 on MelOn.
This disparity highlights the contrasting fortunes of these two acts within the competitive landscape of the K-pop industry.
As NewJeans continues to ride the wave of their success, fans eagerly anticipate the release of the "How Sweet" music video at 4 PM (KST). The group is set to kick off their comeback activities with an appearance on KBS2's "Music Bank," showcasing their vibrant energy and musical prowess to a global audience.
In recent news, the conflict between ADOR CEO Min Hee-jin and HYBE escalated with HYBE initiating an audit against ADOR's executives, accusing them of trying to take control. Min Hee-jin defended herself, criticizing HYBE's actions and alleging mistreatment of NewJeans.
HYBE called for Min's dismissal, citing breach of duty, while she claimed unfair shareholder agreements and mistreatment of NewJeans. Legal battles followed, with Min seeking a court injunction.
Industry insiders expressed concerns about NewJeans' future under HYBE, fearing changes in management and creative direction. Min Hee-jin denied allegations of planning a takeover and emphasized her dedication to NewJeans, portraying herself as bound by restrictive agreements with HYBE.
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Written by Cassidy Jones.
