In a recent turn of events, HYBE Corporation's chairman, Bang Si Hyuk, finds himself embroiled in controversy yet again, this time over accusations of using BTS member Jin to improve his public image.

The controversy sparked on June 13 when Bang Si Hyuk took to social media to share a photo of himself alongside Jin.

A post shared by instagram

This upload coincided with Jin's discharge from military service, marking the end of his mandatory 18-month enlistment.

While the gesture seemed intended to celebrate Jin's return, it quickly drew sharp criticism from netizens and fans alike.

Many netizens expressed disapproval, accusing Bang Si Hyuk of exploiting Jin's popularity to deflect attention from recent negative press surrounding HYBE.

Particularly highlighted was a recent feud involving Bang Si Hyuk and Min Hee Jin, which had significantly impacted the company's reputation.

READ MORE: HYBE Under Fire for Allegedly Covering Up BTS' Plagiarized Lyrics: 'This Agency Is Freaking Evil!'

The timing of the photo upload was seen as opportunistic, aiming to divert public attention from these controversies by associating himself closely with the beloved BTS member.

Social media platforms were flooded with comments denouncing Bang Si Hyuk's actions.

"Stop getting into weird controversies, please. If something happens to BTS...He's trying to better his image since his controversy, lol," reflecting widespread skepticism about the chairman's motives.

The incident has reignited discussions about the dynamics between management and artists within the K-pop industry.

Fans have called for transparency and genuine support for BTS members, urging responsible and respectful management practices from HYBE Corporation.

HERE ARE SOME OF THE FANS' COMMENTS: 

• please dont hurt them bro, dont u even try to hurt my BTS 
• Don't hurt bts. You came here thanks to them. Do not forget it. Don't confuse BTS with other groups. If there is BTS, there is HYBE. 
• Two things can be true at once...We can celebrate Jin's return with love and kindness but we can also still demand accountability and appropriate action to be taken by Mr. Bang and Hybe.  
• Mr. Bang, we implore you to listen to the ppl who have helped you build your empire when all you had was the foundation; it was ARMY who stood by to help you build the walls. 
• Let's do good to BTS. Please shout three times a day. 

Bang Si Hyuk, known for his pivotal role in shaping BTS's global success, now faces a challenging period of public scrutiny. 

ALSO READ: [PHOTOS] BTS Jin Reunites With Co-Members After Military Discharge - But Where Is Suga?

KpopStarz owns this article.

Written by Cassidy Jones.