The online community erupted with outrage on June 23 as the hashtag "GEFFEN APOLOGIZE TO JIMIN" trended on SNS platform X (formerly Twitter).
BTS fans worldwide, known as ARMY, expressed their dissatisfaction with Geffen Records, the US-based company responsible for promoting BTS in the American market.
Até reportagem tem e a hybe continua em silêncio. Colocaram nota em Muse que diz:"Este produto não será contado para os charts oficiais do UK". O quão ABSURDO isso é? Não corrigem, apenas notificam
The controversy centers around accusations that Geffen Records deliberately undermined Jimin's highly-anticipated solo comeback to prioritize the debut of their new group, KATSEYE, scheduled for the same release day as Jimin's album.
Fans allege that Geffen Records failed to provide adequate promotional support for Jimin, a claim substantiated by the absence of iTunes pre-orders and minimal visibility of Jimin's upcoming release across digital platforms.
um jornal coreano falando sobre a falta de profissionalismo da geffen records e a falta de pronunciamento por parte da hybe 🗣🗣🗣
Adding fuel to the fire, Ray Kurzeka, the Head of Streaming at Geffen Records, drew criticism for allegedly mocking BTS fans on social media.
A screenshot circulating among fans purportedly shows Kurzeka dismissing requests for better promotion with a link to another artist's song, sarcastically labeling it "song of the year."
This perceived indifference from a senior executive at Geffen Records only intensified fans' frustration, leading to widespread calls for accountability.
Geffen Records is openly sabotaging BTS, failing their multimillion contract and laughing in our faces, and on the same day they're debuting another hybe group Geffen has on recording contract.
GEFFEN APOLOGIZE TO JIMIN GEFFEN APOLOGIZE TO JIMIN GEFFEN APOLOGIZE TO JIMIN pic.twitter.com/vliX5eSqjz
In response to the backlash, representatives from BTS's management company, Big Hit Music, issued a statement expressing concern over the situation.
They emphasized the importance of fair treatment and equitable promotional efforts for all artists under their management, including Jimin.
The incident has ignited discussions on the influence of music labels in shaping artists' careers and the responsibilities they bear towards their talent and fan communities.
Eu espero que mantenham as portas e janelas dessa empresa maldita bem fechadas viu
"I hope they keep the doors and windows of that damned company tightly closed."
Fans continue to mobilize online, sharing their disappointment and demanding transparency from Geffen Records regarding their promotional strategies and future plans for Jimin's solo endeavors.
