Amid the ongoing backlash from her indoor smoking scandal, BLACKPINK member Jennie is drawing attention for her latest social media move.

Currently, Jennie is facing a significant career crisis, as reported by the Korean media. She has been embroiled in a scandal involving smoking e-cigarettes and using them in front of her employees. This incident was brought to light due to the carelessness of the staff at ODD ATELIER, the company she founded after leaving YG Entertainment.

Jennie smoking Vape 💨 in her vlog pic.twitter.com/yi3DH8DsQW

— no na (@nona15648321) July 8, 2024

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Although an apology was issued, Korean netizens, who are typically supportive of Jennie, have expressed frustration over how "insincere" her apology is. Instead of personally addressing the issue, Jennie issued the apology through her management company, leading many to question if she wrote it herself.

Amidst this scandal, Jennie's latest social media moves caught the attention of netizens on X (formerly Twitter). On July 10, many users noticed that Jennie's official account on the Chinese social network Weibo was suddenly "online," despite it being offline for the longest time. This action by the BLACKPINK member sparked numerous questions within the online community.

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Some believe Jennie personally used this social network to gauge Chinese netizens' reactions to her smoking controversy. Others speculated that ODD ATELIER employees logged into this account after listening to the fan community's feedback. Additionally, some suggested that despite the ongoing controversy, Jennie might be preparing for a comeback, making announcements on all social networks crucial. Therefore, the team at ODD ATELIER is likely taking careful steps in their preparations.

Before this scandal erupted, Jennie's company employees were already facing heavy criticism from fans. Thousands of angry comments were posted on the social media accounts of Jennie's staff members. Fans accused Jennie's team of neglecting their duties and merely having fun traveling with her. The female manager's act of posting photos from Italy on Instagram before Jennie further angered the idol's fans.

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In response, Jennie's two large international fanbases "mass mailed" ODD ATELIER to criticize the perceived irresponsibility of staff members, neglect of the artist's image, and poor management of social media accounts. This might explain why Jennie's Weibo account suddenly went "online" during this critical period of her career.

Jennie has hinted at her return to the music industry in several interview, but no release date has been confirmed as of this writing.

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez