Duluth, GA - ATEEZ's 2024 world tour, titled [TOWARDS THE LIGHT: WILL TO POWER], has sparked a flurry of excitement among fans in North America.

However, recent developments surrounding the tour merchandise have led to mixed emotions for ATINYs, the band's dedicated fanbase.

The highly anticipated tour has seen ATEEZ make multiple stops across North America, with their latest concerts scheduled for July 30 and 31 at Gas South Arena in Duluth, Georgia.

To cater to the high demand for tour memorabilia, merchandise was made available at concert venues, through Amazon, and at various pop-up locations, including hello82.

[📢] ATEEZ 2024 WORLD TOUR [TOWARDS THE LIGHT : WILL TO POWER] IN NORTH AMERICA 공식 MD 판매 안내
⠀
NOTICE 🔗 https://t.co/DJck9OBE55
Amazon 🔗 https://t.co/9LqLrj6iR6
⠀#ATEEZ #에이티즈#TowardsTheLight #Will_To_Power

— ATEEZ(에이티즈) (@ATEEZofficial) July 8, 2024

Despite the tour merchandise's initial sticker shock, fans have primarily expressed appreciation for the designs and quality.

Many felt that the unique and appealing nature of the items justified the price.

My biggest complaint about the merch is the pricing, cuz these shirts being $50-$70 is actually insane. Please bring back $30 shirts, ESPECIALLY since tickets are as much as they are.

— Victoria ✦ misses ATEEZ (@fixon_victorya) July 8, 2024

ateez's merch is CRAZILY priced.... but i will be getting 💔 pic.twitter.com/YxD5pH18Td

— annie⁺¹ 🫧 i miss ateez (@thetaksgf) July 8, 2024

However, the excitement has quickly turned into frustration as popular merchandise items fly off the shelves alarmingly.

circling the merch I want like I’m going to the scholastic book fair pic.twitter.com/kBfbdkbkC3

— roxanne’s binnie - met ateez ⭐️ (@aroharoxy) July 8, 2024

The hello82-up shop, which has been a focal point of tour merchandise, has seen a frenzy of activity.

Items like the tour tee, baseball jerseys, bandana keyring, and Wappen have been among the first to sell out, often within hours of the shop opening its doors.

READ MORE: ATEEZ's NSFW Camera Sparks Debate Over Inappropriate Angle - 'Stop Zooming in Their Sensitive Parts!'

According to Hello82's social media updates, some items were exhausted in the first hour of availability.

UPDATED 2024 ATEEZ WORLD TOUR MD LIST
Check back for more updates throughout the day!

*Limited quantity
*Items will be restocked daily pic.twitter.com/ZnYdUAlvrL

— hello82 ATLANTA (@hello82ATLANTA) July 24, 2024

In an unexpected twist, the pop-up shop recently announced that "sold-out items will not be restocked until further notice."

This news has caused a significant backlash among ATINYs, particularly given the shop's earlier assurances that merchandise would be restocked daily and that quantities would be limited per day.

UPDATED 2024 ATEEZ WORLD TOUR MD LIST

ATINY, here are the available items for ATEEZ TOUR MD POP-UP at hello82 ATLANTA.
Sold out items will not be restocked until further notice.

*IMAGE PICKET (HONGJOONG & SAN) and WAPPEN (TACOMA, OAKLAND, AND ARLINGTON) are available in very… pic.twitter.com/6kDdvZGyZ7

— hello82 ATLANTA (@hello82ATLANTA) July 29, 2024

Many fans who had planned to purchase merchandise before or after attending the upcoming Duluth concerts are dismayed by the sudden scarcity of popular items.

I feel so lied to. You said things would be restocked every day but yet didn't have enough for every day. I'm so tired of being disappointed in H82's handling of merch whether it's shipping or things like this. I keep thinking it'll get better but it's been like 3 years... ☹️

— Mirialiah⌛ ATEEZ TOUR 2024! 🏴‍☠️ Call me Miri (@Mirialiah) July 30, 2024

The timing of this announcement, just before the concerts and with the pop-up set to continue into Augtas, only added to their frustration.

You’re actually kidding me. The concerts are taking place tomorrow and Wednesday. Atinys who are traveling hundreds of miles for the concerts got nothing as expected. Let’s hope the venue is prepared unlike this pop-up. Once again, disappointed but not surprised by y’all.

— ᴮᴱ Oceana ⁷🐬🐚 (@OceanOfficial_x) July 29, 2024

Social media has been abuzz with complaints from fans who feel misled by the initial promises.

They argue that the shop's earlier statements about daily restocks were misleading and that the current shortage undermines their experience of the tour.

As ATEEZ gears up for their Duluth performances, the situation at the pop-up shop remains tense. Fans are left wondering what if any, merchandise will be available in the coming days and how this will affect their tour experience.

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KpopStarz owns this article.

Written by Cassidy Jones.