Bunnies have expressed outrage over HYBE by sending flower wreaths to protest the company's shortcomings. The rebellious act also sparked reactions from K-Netz and international fans across online communities.
HYBE has been the target of mass criticism from K-pop fans in 2024. The multi-label company has generated countless threads regarding its treatment of its artists, ties to controversial figures, its constant feud with ADOR, the alleged use of media play, and many more.
On July 30, netizens shared their thoughts on a forum titled "Flower Wreaths Sent To HYBE In Real Time." OP then shared a few photos showing a row of flower wreaths, which called out HYBE's "incompetence" and "greed."
"HYBE's business operations are like death sentences."
"You are only focused on getting bigger and making money. You've become the No. 1 company in the K-pop industry that has lost humanity."
"Your PR is killing the subsidiaries and your legal responses are neglecting the artists. HYBE, end the multi-label system."
"The floating clout that HYBE wants to catch, the dark clouds are spread in front of it."
"You have lost the protection of privacy and you have lost human rights."
"HYBE, who is selling their shame away, congratulations on becoming the No. 1 most incompetent agency."
"HYBE, stop killing NewJeans and ADOR."
"NewJeans never die and Bunnies never give up."
K-Netz reacted to the flower wreaths and offered their support for the protest. Netizens even praised the chosen captions for the rebellious act.
"They did well, each one of them is a gem."
"NewJeans, Bunnies, ADOR, fighting."
"HYBE really should wake up."
"NewJeans, Min Heejin, ADOR, cheer up."
"They picked their caption well."
"Fighting."
"Incompetent HYBE."
"NewJeans fighting."
"NewJeans, Min Heejin, fighting."
Meanwhile, in a separate thread, one internet user ranted about HYBE's decision-making and public fiasco.
"HYBE was the one who started all this by airing everything out in public, leaking to third parties, working with YouTubers and Dispatch. This character assassination no longer even addresses their initial accusations of embezzlement, usurpation of management, etc.
At almost every turn, they managed to make the worst decisions that would affect their idols, subsidiaries, and staff. The worst part is, they are absolutely dragging these leaked DMs. Just handle these internally ffs.
This is what happens when a conglomerate is bought with "new money" and they don't know how to act. They are utterly embarrassing."
On X (Twitter), the wreaths also sparked reactions from the K-pop community.
