Winter has been tapped as the newest model for New Balance. Following the news, the idol's sporty look trended in the K-pop community!
On October 4, Korean news outlet News1 reported that the aespa member had become a model for New Balance. The global sports brand is operated by E-Land, and apart from the photos, the brand also shared a campaign video.
According to a New Balance representative, the brand is honored to partner up with Winter, as they will "share the value of innovation." New Balance is also aiming to reach a wider audience and showcase multiple brand activities.
Meanwhile, fans were ecstatic seeing Winter in the new fit and praised her sporty aura. Others even hoped Winter would have a collab shoot with New Balance global ambassador IU!
Read their comments here:
- "I hope that IU and Winter will shoot an ad together."
- "She's such a Barbie doll."
- "She matches New Balance."
- "Winter suits it. She kinda has that sporty image."
- "I need an IU and Winter combo."
- "aespa big girls making money!"
- "IU and winter for the next campaign, please."
Are you looking forward to more of Winter's activities with New Balance?
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Written by Israel Monte
