aespa Winter Selected As Model For New Balance, MYs Charmed by Idol's 'Sporty' Look

Winter has been tapped as the newest model for New Balance. Following the news, the idol's sporty look trended in the K-pop community!

On October 4, Korean news outlet News1 reported that the aespa member had become a model for New Balance. The global sports brand is operated by E-Land, and apart from the photos, the brand also shared a campaign video.

According to a New Balance representative, the brand is honored to partner up with Winter, as they will "share the value of innovation." New Balance is also aiming to reach a wider audience and showcase multiple brand activities.

Meanwhile, fans were ecstatic seeing Winter in the new fit and praised her sporty aura. Others even hoped Winter would have a collab shoot with New Balance global ambassador IU!

Read their comments here:

• "I hope that IU and Winter will shoot an ad together."
• "She's such a Barbie doll."
• "She matches New Balance."
• "Winter suits it. She kinda has that sporty image."
• "I need an IU and Winter combo."
• "aespa big girls making money!"
• "IU and winter for the next campaign, please."

Are you looking forward to more of Winter's activities with New Balance?

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Written by Israel Monte