Ever since Seunghan's departure was announced, the news left the K-pop community divided. The news increased to a boiling point, where BRIIZEs and other K-pop fandoms took a stand against SM Entertainment. In a new update, K-pop stores also expressed their stance.

According to numerous posts on social media platform X (formerly Twitter), many K-pop stores worldwide seemed to join the boycott. Apart from not streaming their releases or dodging the brands RIIZE was signed with, it also involves avoiding purchases of their merch or albums.

DUE TO THE INJUSTICE OF RIIZE. #JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying #SEUNGHAN #홍승한 @RIIZE_official #BOYCOTTSM @SMTOWNGLOBAL pic.twitter.com/eQcSdv2H27

— izzy — REST (@Phuwinssmile) October 13, 2024

Announcement Regarding RIIZE Products pic.twitter.com/bepIKAFlgA

— SubK Shop (@subkshop) October 15, 2024

Announcement about SEUNGHAN & RIIZE

Please read the message. We sincerely hope this will be the last time this happens to an idol because of malicious behavior from fans 😢#RiizeIs7 #RIIZE #RIIZE7 #protectseunghan pic.twitter.com/BRuJPVyCV2

— Hey!Hallyu (@HeyHallyu_) October 15, 2024

Respect 👏🏼👏🏼#SMSupportsBullying #SM_쓰레기#JUSTUCE_FOR_SEUNGHAN@SMTOWNGLOBAL @riize_official pic.twitter.com/v0bTMVdKZ1

— caro 🌹 (@caro_xo_) October 15, 2024

Daebak and ipurple, both one of the biggest European Kpop stores, will not restock RIIZE albums & merch 👏🏼#JUSTICE_FOR_SEUNGHAN#AlwaysWithSeunghan#SMSupportsBullying https://t.co/uP2PGnv6te pic.twitter.com/FCqiYZ79gx

— caro 🌹 (@caro_xo_) October 15, 2024

Singapore fans are currently doing our best to reach out to our local KPOP stores to halt all the orders in view of the boycott.#AlwaysWithSeunghan #SMSupportsBullying#SEUNGHAN #홍승한#라이즈는_북두칠성 pic.twitter.com/UCDDPLoflT

— RIIZE SG UNION (@RIIZE_SGUNION) October 15, 2024

BRIIZEs shared their take regarding the boycott, with many supporting the act.

LMFAOOOO yeah sm you’re so done 😭 https://t.co/rn4k9OHozu

— gianna ʚ☆ɞ (@yoeeism) October 16, 2024

I don’t want to get ahead of myself but seeing all these BIG kpop stores standing with us for this protest… something big is about to happen… https://t.co/z6WTENNQGo

— ☆ haven ☆ aka WOONGKI BOY’s and HARUTO’s devotee (@havenistired) October 16, 2024

I don’t think y’all understand how serious this is like SubK is a HUGE distribution of albums and merch, SM you’re cooked https://t.co/oLAg1zg6eZ

— coco 🫧 | ia (@skzriize) October 16, 2024

“We regret that SM Entertainment, once again, has not been able to protect their artist.” NOTHING BUT FACTS ARE SPOKEN WOW #SEUNGHAN_or_NONE https://t.co/ImLJPyb4Cf

— Nini (@nandiandnandi) October 15, 2024

I hope more kpop stores follow their example. International fans voices matter too! #SMStandsForBullying #JUSTICE_FOR_SEUNGHAN #RII7E #RiizeIs7 https://t.co/nhRs8A43vK

— Rio リオ (@bIuehours_) October 15, 2024

What are your thoughts on Seunghan's departure and the ongoing boycott?

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IN OTHER NEWS: Petition to Bring Back Seunghan in RIIZE Rises to 200k + BRIIZEs to Have Scheduled Protest in Front of SM 

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Written by Israel Monte